Tag Archives: Steer

From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online retailer

TripAdvisor’s Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction, in an interview with contributors Erica Seidel and Nadine Dietz. Nadine Dietz & Erica Seidel on November 17, 2016   © TripAdvisor Meet Barbara Messing, chief marketing officer of TripAdvisor. Messing has been credited with … Continue reading From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online retailer

6 Social Media Rules That Will Steer You Clear of Failure

by Sam Warren April 16, 2016 Follow @rankpayApril 16, 2016 Whether you’re playing with sticks in the backyard or building a twitter presence, the old adage “it’s all fun and games until someone loses an eye” couldn’t be more true. Oh yes dear readers, don’t fool yourselves. Social media marketing may seem relatively harmless and … Continue reading 6 Social Media Rules That Will Steer You Clear of Failure