Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction. William Terdoslavich on February 21, 2022 This is the second part of a two-part article. The first part, “Return on investment is missing in action,” can be found here. Life would be a lot simpler if marketing … Continue reading Static ROI metrics, meet dynamic marketing situation
Tag Archives: Static
Benefits of a Static IP Address for Small Businesses
Peter Navarro May 10, 2021 A static IP address can be useful for companies in order to offer web-based services and enable access for flexible working models. We explain in this article what that actually means and the advantages of using a static IP address in your office. But first let’s quickly understand what is … Continue reading Benefits of a Static IP Address for Small Businesses
Load time, static site generators & SEO: How we lowered our own site’s load time by 74%
Google’s upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains. Chris Liversidge on August 23, 2017 Google has raised the bar on site load times consistently over the last decade, and the upcoming transition to mobile-first … Continue reading Load time, static site generators & SEO: How we lowered our own site’s load time by 74%
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