Tag Archives: Startup

Startup Mariana Launches B2B Lead Gen Platform That Automatically Creates Personas

The personas are used to find decision-making individuals at targeted companies. Barry Levine on March 1, 2016   Credit: Mariana A variety of B2B predictive lead scoring firms can find and rate companies according to how likely they are to become your customer. But startup Mariana is today launching its platform so that marketers can … Continue reading Startup Mariana Launches B2B Lead Gen Platform That Automatically Creates Personas →

5 Alternative Ways to Fund Your Startup Marketing

by Tahir Akbar February 16, 2016 Follow @tahirakbrFebruary 16, 2016 Starting a business is an exciting endeavor but equally challenging as well. Particularly with the proven failure of traditional belief “build and they will come”, overnight success stories seem fake. Those motivational stories you hear are often result of years of hard work, consistent efforts, … Continue reading 5 Alternative Ways to Fund Your Startup Marketing →

A Formula for Startup Success: 9 Values That Fuel the Top Founders [Infographic]

by Matt Baglia February 13, 2016 Follow @slicktextFebruary 13, 2016 So you want to start a business, but wonder if you really have what it takes? Unfortunately, this is where tons of potential entrepreneurs come to a screeching halt. They become overwhelmed by the everyday responsibilities of business management, and don’t see the potential in … Continue reading A Formula for Startup Success: 9 Values That Fuel the Top Founders [Infographic] →

Marketing Your Startup

by Angela Hausman, PhD February 4, 2016 Follow @MarketingLetterFebruary 4, 2016 For many startups, marketing is somewhat of an afterthought. Sure, marketing takes money away from other activities and requires some unique talents, but can your startup afford to ignore or shortchange marketing? Inc says 2 related factors explain why some startups fail while others … Continue reading Marketing Your Startup →

What Professional Services Can Learn From Startup Branding

by Claire Trevien February 3, 2016 Follow @CtrevienFebruary 3, 2016 Branding is a crucial part of a startup’s success: they need to let people know quickly and effectively who they are, and why they have emerged on the scene. On the other hand, differentiation is something that many professional services firms struggle with. If this … Continue reading What Professional Services Can Learn From Startup Branding →