Tag Archives: Spotlight

Social media 2018 put the spotlight on data, video, Stories

A wrap up of this year’s social media advertising highlights. Amy Gesenhues on December 27, 2018 at 9:00 am After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news story throughout 2018. The company’s constant stream of user privacy challenges left little space for other social … Continue reading Social media 2018 put the spotlight on data, video, Stories

Spotlight On Smart Speakers: Facebook’s Portal Faces Trust Challenges

Spotlight On Smart Speakers: Facebook’s Portal Faces Trust Challenges by Amanda Silvia , Op-Ed Contributor, November 14, 2018 The year 2018 has been big for smart speakers. With so many new devices introduced and reports of steady market growth throughout the year, it may seem that “Alexa” can be heard in most households across America.  … Continue reading Spotlight On Smart Speakers: Facebook’s Portal Faces Trust Challenges

Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign

Kristen Dunleavy — May 29, 2017 Follow @KristenWritesIt— May 29, 2017 Capturing the attention of your customers isn’t always easy. They’re not only busy, they’re constantly bombarded with marketing messages in the inbox and beyond. They key to holding your customer’s attention is delivering it in a compelling way. That’s why storytelling is key for … Continue reading Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign

A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts

CMO John Dillon says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people. Amy Gesenhues on February 9, 2017   In recent years, Denny’s has undergone a major revitalization that has touched on everything from the restaurant’s marketing strategy to its menu items, and … Continue reading A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts

5 Valuable Insights to Spotlight Customer Growth [Infographic]

Paul Philp — November 27, 2016 Follow @pphilp— November 27, 2016 As we are aware, SaaS and other recurring revenue models have three core stages critical to their success – acquiring customers, retaining customers and monetizing customers. For each of these core stages, there are 5 insights that can be applied. After reading the Five … Continue reading 5 Valuable Insights to Spotlight Customer Growth [Infographic]