Spotify opens video podcast publishing to more creators Jon Fingas @jonfingas Spotify is ready to let anyone offer video podcasts — and this time, you won’t need to apply. As of today, all creators in the US, UK, Canada, Australia and New Zealand can publish video podcasts through Anchor. You can charge … Continue reading Spotify reportedly wants to add full-length music videos to its app
Spotify raises offline download limit to 10,000 tracks Mariella Moon @mariella_moon Spotify has quietly lifted its 3,333 song download limit with its latest software update, according to Rolling Stone. That’s not such a small number, especially since it’s per device for three devices, that it would keep you awake at night. But if … Continue reading Spotify is testing an ‘offline mix’ that downloads recently played songs
Spotify May Field An AI Tool Enabling Podcast Advertisers To Use Artificially Generated Voices: Reports by Ray Schultz , May 25, 2023 Spotify, which claims its podcasting usage is exploding, is creating AI tools that would give advertisers the ability to use artificially generated voices in podcasts. Bill Simmons, founder of The Ringer, which was acquired … Continue reading Spotify May Field An AI Tool Enabling Podcast Advertisers To Use Artificially Generated Voices: Reports
Spotify will shut down ‘Heardle’ on May 5th Kris Holt @krisholt Spotify has some disappointing news for Heardle fans: the company is shutting down the song-guessing game, which it bought last summer. “Thanks for playing Heardle, but unfortunately we have to say goodbye,” a message on the Heardle webpage reads. “From May 5th, Heardle will … Continue reading Spotify will shut down ‘Heardle’ on May 5th
By Laya Neelakandan April 13, 2023 Spotify announced on Thursday that it is releasing new technology to turn broadcasts into podcasts for any publisher with a Megaphone account, Spotify’s podcasting platform. The new technology, coined as “broadcast-to-podcast” (B2P), will automatically create podcast episodes from broadcast content once set up in Megaphone, according to … Continue reading Spotify now lets publishers automatically transform radio broadcasts into podcasts
music How Spotify Could Improve Its Holiday Wrapped Option by Todd Wasserman , Staff Writer, December 1, 2022 Since 2015, it has become a holiday tradition: Spotify Wrapped, when Spotify tells you what your top songs were for the year. I have an individual account and my whole family listens, so the Top Songs list … Continue reading How Spotify Could Improve Its Holiday Wrapped Option
More precision and proof for brands will lead to better revenue on this growing audio channel. Chris Wood on February 17, 2022 Spotify announced the acquisition of podcast advertising measurement service Podsights, as well as Chartable, a podcast analytics platform. The move aims at boosting measurement, attribution and insights in audio ad campaigns. Brands looking … Continue reading Spotify acquires Podsights and Chartable
There are many opportunities for apps and businesses to collaborate on co-branded experiences tied to brick-and-mortar locations. Adam Dorfman on March 26, 2019 TikTok, the video creation app, is looking to monetize its popularity, and for good reason: since its founding in 2016, TikTok has achieved one billion downloads. It was reported recently that TikTok … Continue reading How TikTok and Spotify could win through location-based marketing
Columnist Jason Warnock explains how you can take a page from Spotify’s powerful UGC-based campaigns and incorporate them into your brand’s marketing strategy. Jason Warnock on May 2, 2017 A. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re struggling to get your UGC campaign … Continue reading User-generated content: What your brand can learn from Spotify
Rohan AyyarSeptember 30, 2015 Let’s say you’re a small business that started out online with a simple WordPress website. Then you went on to build and establish a known brand in your niche. Now you’ve jumped a few steps ahead, monetized your site and made it fully transactional. The final piece of the puzzle is … Continue reading Beyond Google Rankings: How Buzzfeed, Spotify and Zynga Generate Revenue from Traffic
