Tag Archives: Sponsored

9 Ways To Make Sponsored Posts Appealing To Readers

Erauj BatistaOctober 26, 2015 Sponsored posts have been the love and hate of many bloggers over the years. You can guess why— it’s very difficult to please both your advertiser and your audience alike. Who should you favor? Who should just ‘take it’ without complaints? The truth, as always, is in the middle. Both your … Continue reading 9 Ways To Make Sponsored Posts Appealing To Readers →

Consumers Can’t Tell The Difference Between Sponsored Content And Editorial

Content Marketing

In a new study, consumers identified native advertisements as articles a large percentage of the time. Ginny Marvin on September 9, 2015 No matter what kinds of disclosures or design tweaks sponsored articles receive on leading online publications, consumers continue to confuse sponsored content (aka native advertisements) with actual articles, according to the latest survey from Contently. … Continue reading Consumers Can’t Tell The Difference Between Sponsored Content And Editorial →

Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 2

Ad Campaigns

As interest surrounding GSP grows, columnist Susan Waldes shares some tips on how you can take this new ad platform to the next level. Susan Waldes on March 30, 2015 In mid-January, Google opened Gmail Sponsored Promotions (GSP), a new type of ad format that appears in Gmail, to all U.S. advertisers. There was no big … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 2 →

Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1

Google

Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she’s learned from participating in the lengthy beta. Susan Waldes on March 10, 2015 Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during that time, and just last … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1 →

One Way You Know Your Sponsored Content’s Being Laughed At

Content Marketing

And now, at last, the Social Media Insider will stop discussing retargeting and social data and finally offer some comic relief. Good thing that I’m not writing about the executive musical chairs at Twitter, or Facebook’s expanded targeting capabilities, right? You see, it’s a Friday in summer (well, close enough), so I’m devoting this column … Continue reading One Way You Know Your Sponsored Content’s Being Laughed At →