Tag Archives: Sponsored

10 Effective Ways to Make Your Sponsored Posts Stand Out on Social Media 

Young Entrepreneur Council — January 30, 2020 With so much competition for users’ attention on social media, creating truly engaging posts that stand out requires creativity and business savvy in equal parts. To learn more about what works, we asked members of Young Entrepreneur Council to discuss their preferred approaches to creating sponsored posts that … Continue reading 10 Effective Ways to Make Your Sponsored Posts Stand Out on Social Media 

All About Amazon’s Sponsored Products Ads: Your Targeting Options

Warut Yompool — June 20, 2019 — June 20, 2019 What’s in a Search? Amazon ads use keyword targeting that surfaces results based on words and phrases that customers search with. In order to make sure your ads reach the right customers at the right time, it’s important that you understand and properly leverage the … Continue reading All About Amazon’s Sponsored Products Ads: Your Targeting Options

Amazon Sponsored Ads Described As ‘Sneaky’

Amazon Sponsored Ads Described As ‘Sneaky’ by Laurie Sullivan  @lauriesullivan, November 29, 2018 Consumers are seeing a lot more advertisements with the growth of advertising on Amazon’s marketplace. Major brands like Johnson & Johnson are paying Amazon big bucks to place those sponsored product ads in baby registries. U.S. advertisers will spend $4.61 billion using … Continue reading Amazon Sponsored Ads Described As ‘Sneaky’

LinkedIn Sponsored Content can now be tracked via Google Campaign Manager

The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more. Amy Gesenhues on October 29, 2018 at 2:58 pm LinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager. Why marketers should care Earlier this … Continue reading LinkedIn Sponsored Content can now be tracked via Google Campaign Manager

How to Run Instagram Sponsored Posts Without Getting Slapped by the FTC

Allie Decker — March 10, 2018 — March 10, 2018 Influencer marketing is an incredibly lucrative industry – and powerful marketing move for brands. Businesses, especially those new to Instagram and marketing on social media, should consider running an endorsed or sponsored Instagram post from time to time. Working with influencers gives your brand a … Continue reading How to Run Instagram Sponsored Posts Without Getting Slapped by the FTC

Mobile Sponsored Content Is Read More Often, Longer

Mobile Sponsored Content Is Read More Often, Longer by Laurie Sullivan @lauriesullivan, (November 06, 2017) The move from desktop to mobile search also continues to have an impact on content marketing. Data released Monday suggests that reading content on mobile devices now surpasses those reading on desktop. Those who are reading on mobile devices now … Continue reading Mobile Sponsored Content Is Read More Often, Longer

How to generate B2B leads with LinkedIn’s Sponsored InMail

If you haven’t been taking advantage of Sponsored InMail, it may be time to hop onboard. Columnist Garrett Mehrguth dives into the ways it can benefit your B2B organization and drive leads. Garrett Mehrguth on June 28, 2017 at 11:47 am In the B2B space, marketing qualified leads are the metric of choice. Unfortunately, for marketing … Continue reading How to generate B2B leads with LinkedIn’s Sponsored InMail