Sarah Miles — March 27, 2020 Any business can benefit from an engaging social media presence, whether you’re a small local shop or a large national or international company. Getting started with social media marketing is easier than it seems. Ask yourself the following questions about your business to get started on the right platform(s) … Continue reading Social Media Marketing FAQ
Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven’t already. Taylor Peterson on March 25, 2020 Internet traffic is up, CPMs are down, and media platforms are pivoting to adapt to the ongoing COVID-19 crisis. Media giants across the globe are hurriedly making adjustments to keep their platforms … Continue reading Social platforms cut streaming quality as ‘social distancing’ wages on
The social media marketing week in review: A round up of news and announcements you may have missed. Taylor Peterson on March 20, 2020 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV
Sahail Ashraf — March 19, 2020 We all know there can be huge frustrations with shopping in the real world. There are queues, stress, and the constant annoyance of items not being in stock. Then there is buying online, which has non-immediate gratification as the only drawback (although many things can now be bought instantly). … Continue reading How Social Media Helps You Shop
Lara Dunning — March 13, 2020 Establishing a social media marketing plan takes a lot of time and effort and there are lots of things to consider, including which platform to use and how best to reach your target audience. However, many brands often overlook creating a social media crisis plan; this is one of … Continue reading Do You Have a Social Media Crisis Plan?
Pam Moore — March 13, 2020 Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They talk … Continue reading How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies [Podcast]
Arik Hanson — March 9, 2020 Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. It talked about the “half life” of content. See below. Fascinating to compare the half-life of content across platforms (time it takes for a piece of content to … Continue reading How Your Content’s Half-Life Should (Drastically) Impact Your Social Media Strategy in 2020
Liz Papagni — March 9, 2020 Social media has absolutely revolutionized the many ways that brands can market to potential buyers. Through the ability to reach vast numbers of people, exposure to new brands is now easier than ever. Brand communities give products and their makers a chance to cultivate dedicated audiences that help boost … Continue reading Convincing and Converting Buyers Through Social Media Marketing
Colleen McKenna — March 8, 2020 After all these years, I still remind people that to think of LinkedIn as social media is just plain wrong. People feel compelled to disclose they’re not on social media but do like LinkedIn. How I use LinkedIn is different from how I view social channels like Facebook, Twitter, … Continue reading Do I Have to Be on Social Media?
Mary Lister — March 7, 2020 So your company decided that it’s about time to start engaging with an audience on social media. That probably means you’re going to run some social advertising (Facebook Ads, anyone?) and establish a brand presence on Instagram, Facebook, LinkedIn, Twitter, and maybe even some other social media networks. Image … Continue reading 7 Ways to Write More Like-able Social Media Copy
