Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on YouTube and each of the individual characters takes on a personality and life of their own. For example “Lil Wiz” talks about brain and … Continue reading How Nestlé Combined Purpose and Product to Win at Social Marketing
Social networks seem to keep cropping up, whether people want them to or not. The world at large likes to think of social media in very simple terms: Facebook, Twitter, and maybe LinkedIn. And yet, the list of logos beneath a blog or a YouTube video continues to grow and grow – Google+, Tumblr, Instagram, … Continue reading Keep Calm & Engage: How Your Brand Should Leverage Social Media
In addition to all its obvious benefits in terms of cat pictures, more and more research suggests that social media has some substantial drawbacks including negative social and psychological impacts. The latest such study was performed by two Italian academics, whose research, described in a paper titled “Online Networks and Subjective Well-Being” and published on … Continue reading Social Media Is Making Us Unhappy, Research Shows
BrightEdge believes organic search drives the most traffic. A recent study conducted by the company found that organic search drives 51% of all visitors to business-to-business and business-to-consumer Web sites, whereas paid-search drives 10% and social 5%. The study suggests all non-organic search channels combined — paid search, social, display, email and referred — fail … Continue reading Organic Search Drives 51% Of Traffic; Paid Search 10%; Social 5%
This past week was a hard one to stay off social media, and once again, the Social Media Insider certainly did not rise to the challenge of doing something else with her life. Reason one, of course, was the death of Robin Williams, which led to an online outpouring the likes of which we’ve never … Continue reading More Evidence That The Social Media Consumer — And Creator — Is Always Right
Small business owners have a small ecosystem within their own communities and surrounding communities to attract visitors to their brick and motor store fronts and websites. Understanding your our own community and surrounding communities is paramount to your localized success in whatever business you’re in for long lasting foot traffic and web for their success. … Continue reading Small Business Trends – Social Media – Traffic
João-Pierre S. Ruth It is safe to say Mark Curtis was on a mission to team up his company, Branderati, with Sprinklr. In fact, he practically chased down Sprinklr’s CEO, Ragy Thomas, at this year’s South by Southwest festival to talk about a collaboration between their respective New York-based companies. Today, Sprinklr announced it has … Continue reading Sprinklr’s Social Marketing Rollup Now Includes Branderati
Social networking sites like Facebook and Twitter are still relatively new. While they seem to have been around forever owing to how simply ubiquitous they are today, they have in fact only been around for the last few years when you actually think about it. While they have found a very important place in our … Continue reading The Power of Social Media Marketing
In the day and age of social media marketing, does marketing stop at making friends on Face book, having hundreds of Twitter followers and more hundreds liking your company page? Well, research has shown that having a Face book page has benefited all the companies because they have acquired many a clients and customers via … Continue reading Optimize Your Social Media Marketing
On March 1, Facebook introduced Previews for your business page timeline. Similar to the Facebook profiles switcharoo to the Timeline, now you have the opportunity to create a Timeline for your business (or celebrity identity) page as well. What exactly does this mean for your business, your social media for marketing strategy, your internet marketing … Continue reading Social Media for Marketing and Internet Marketing
