Joel WindelsSeptember 22, 2015 A cliche of modern discussion in social marketing is to focus upon ROI and how elusive it can be. We’ve been exploring the topic ourselves plenty recently. Although we firmly encourage the use of social data to measure the performance of a business – facilitating better decision making and indicating the … Continue reading Social Media ROI: Lessons from eBay, McKinsey and Unilever
Tom PickSeptember 22, 2015 As social media marketing has become ubiquitous (88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media No one … Continue reading 22 Expert Guides and Reviews of 200+ Social Media Tools
Sahail AshrafSeptember 22, 2015 Becoming good at any aspect of social media marketing is a tall order in the first place because it is just plain difficult and challenging. However, becoming a professional in this arena takes determination, focus, and a real sense of the bigger picture. We’d like to help you along the way. … Continue reading How To Become A Social Media Marketing Pro In 12 Days
Brian HonigmanSeptember 22, 2015 Social media marketing is a tough discipline to master because it makes two demands of marketers that seem to contradict each other. On the one hand, the data-driven nature of social lends itself to a bottom line-oriented mode of thinking. In addition, consistency is likely the most important factor when it … Continue reading Balancing Planning With Spontaneity on Social Media
By Jonny Ross September 22nd, 2015 Let’s go through 10 apps and services that not only improve your social media posts, but improve your whole social media campaign, from content creation, to implementation to tracking. 1. IFTTT (If This Then That) If This Then That is an app that does exactly what it says on the … Continue reading 10 Apps To Boost Your Social Media Performance
Tor RefslandSeptember 22, 2015 You want to build your online profile, right? Because you KNOW that you need to be present on social media in order to do so. The only problem is that whenever you log on to your social media accounts… you BLACKOUT. When you wake up a lot of time has passed, … Continue reading 4 Things You Need to Stop If You Want To Be Productive on Social Media
Denny McCorkleSeptember 21, 2015 The use of social media has become a daily part of our lives at work and at play. As your social sharing moves from private to public media, precautions are needed to protect your personal brand, job search, and career. With social media it is easy to jump in feet first … Continue reading Breaking Bad Social Media Behaviors Not Safe For Personal Branding
Bob HutchinsSeptember 21, 2015 Demographics are a facet of marketing where art and science come together. Get the right mixture, and you can get the perfect message in front of the ideal audience for your brand. A new infographic from Accenture Interactive’s Acquity Group (via Adweek) sheds light onto what makes for successful demographic segmentation … Continue reading Everything To Know About Your Audience’s Social Media Habits [Infographic]
By Brian Farrell September 21st, 2015 Selling is hard. The challenges sellers face every day are daunting. Pressures from managers notwithstanding, we’re also up against clients who are tired of old-fashioned sales techniques, often know more about our solutions than we do and are using technology to avoid us. While a more informed … Continue reading 4 Steps To Effective Social Selling On Linkedin
Warren KnightSeptember 21, 2015 Two weeks ago, I wrote a blog about building a social media community and it was shared a lot across multiple social media platforms which is great. Building your community online is extremely important, but so is building your presence. Without using these social networks, you won’t have a strong, loyal … Continue reading 7 Powerful Tips to Building a Social Media Presence
