Julie HongOctober 1, 2015 Remember the “World’s Toughest Job” campaign by American Greetings that went viral with nearly 25 million views on YouTube? Today’s marketing managers have the tough responsibility to learn from and replicate the success of these past few years’ top social media campaigns, while coming up with an extra layer of creativity … Continue reading 4 Winning Social Media Campaign Tips Experts Agree On
Joao RomaoOctober 1, 2015 Social media marketing is the perfect tool to get some free promotion, and taking advantage of trending topics with clever, funny and memorable posts can be extremely effective. However, some companies get it very wrong when they’re trying to get it right, posting badly thought out, insensitive and sometimes downright offensive … Continue reading 7 Of The Worst Social Media Marketing Fails
Mitt RaySeptember 30, 2015 Are visuals a part of your social media strategy? Would you like some tips to create better social media images? After realizing that visuals drive the highest engagement on social media, more and more marketers and businesses are focusing on creating quality visual content. According to Social Media Examiner’s, 2015 Social … Continue reading 10 Statistics To Get You More From Your Photos On Social Media
Brooke BallardSeptember 30, 2015 As a Community Manager (CMGR) it can be difficult to keep up with daily tasks of one online community, much less several! Thankfully, we CMGRs have the luxury of using social media management tools to help us with our day-to-day activities, and even help some of us grow. And while there … Continue reading 4 Social Media Management Tools Dominating 2015
Trent TurpinSeptember 30, 2015 One of the questions we’re asked most often from prospects and clients is: How do I determine what to budget for social media marketing? I’ll address this in two ways. The first will lay out how to literally go about calculating a social media budget for 2016. The second will address … Continue reading How to Set the Right Social Media Budget in 2016
Jeff ErnstSeptember 30, 2015 Building Social Word-of-Mouth and Social Brand Advocacy represent, for a lot of marketers, a significant leap of faith. It makes you feel like you’re giving up a bit of control because you can’t design it like an ad, write it like a blog post or set it up as a campaign. … Continue reading Social Brand Advocacy Dos and Don’ts
Steve HammSeptember 30, 2015 If you still treat social media marketing as a task you undertake after hours or on weekends, you run the risk of letting the competition overtake you. The interactions between consumers and individual brands have proven to be so successful that a company’s expertly planned daily representation on the various platforms … Continue reading Social Media Marketing Statistics Highlight the Importance of Frequency and Consistency
Tor GoldfieldSeptember 30, 2015 Last week we heard that UK wages rose at their fastest pace in more than six years during the three months up to July 2015. This wage increase sat alongside a slight decline in the jobless rate to 5.5%, all of which suggests that the labour market is continuing to gain … Continue reading 3 Ways Social Can Help You Recruit the Best Talent
Zoe WaldronSeptember 29, 2015 Each social platform has its own unique benefits, setbacks, and primary users. Integrating campaigns and content across social platforms helps fill in those gaps with features of another platform, all while helping your brand reach the widest market possible. Planning an Instagram campaign soon? Tie those images in with a Pinterest … Continue reading Mastering Integrated Social Media Campaigns
Meaghan AlvaradoSeptember 29, 2015 What’s working in social media marketing; isn’t that the magic question we would all like to have answered? While we may not include all of the tips and tricks to thriving in social media marketing, this Social Business Journal created in partnership with Cision sure covers a lot. By looking to … Continue reading 3 Ways to Effectively Use Social Media for Marketing
