Miriam HaraOctober 27, 2015 A company without a social media presence is almost unheard of today. Consumers expect brands to be on social media. New Social Media Research Shows What People Expect from Brands. Are you prepared for the commitment? Are you making the time or do you begrudge the time spent on creating and … Continue reading Is Your Social Media Commitment Killing Productivity?
Pratik DholakiyaOctober 27, 2015 I know you understand… Content marketing is effective and social media is a great way to interact with your customers. But we all only get 24 hours in a day, and if you run a small business, you probably have two things scheduled for every single one of those hours already. … Continue reading 4 Social Media Tools To Get Small Business Owners Off The Treadmill
Darren FaberOctober 26, 2015 A Forbes study recently found that nine out of every 10 customers expect an open line of communication between customers and companies on Facebook. However, only one out of four companies actually accomplishes this relatively simple task. Is it any wonder that 90 percent of companies fail in the first five … Continue reading Social Media Marketing: Getting into the Gunk
The company launches TrueVoice metric to show brands their organic share of conversation compared to the competition. Ginny Marvin on October 26, 2015 Copyright Aaron Durand (@everydaydude) for Twitter, Inc. In its ongoing efforts to attract more advertising dollars from big brands, Twitter has launched Brand Hub social listening analytics. Brand Hub is meant to … Continue reading Twitter Courts Brands With New “Brand Hub” Social Listening Analytics
Reno MacriOctober 26, 2015 Marketing is a vitally important tool for any event company, and the internet has, for a long time, been one of the most powerful channels available for this purpose. However, over the last decade the popularity of social media platforms has skyrocketed, greatly impacting the marketing world. Today, social networks like … Continue reading How Social Media Changed the Way We Think About Event Marketing
Claire TrevienOctober 26, 2015 Whether you are thinking of adding your business to social media networks, or have already done so but are stagnating, there are a few things that you might want to consider: What are you trying to achieve? There are numerous reasons to join social media: providing faster and better customer service, … Continue reading How to Grow Your Business Through Social Media
Brittany BergerOctober 26, 2015 Your first customers are your most important ones. They’re there with you from the beginning. They’re the ones that see you at your worst and watch you grow. And that makes them invested. They’ll often become your most loyal and vocal advocates. Because they’ve been there the whole time. Like the … Continue reading How to Find Your Startup’s First Customers on Social Media
Joao RomaoOctober 25, 2015 Naysayers claim that social media isn’t very important. Or, that it isn’t really real. What do they mean when they say this? The assumption is that social media communication somehow isn’t a ‘genuine’ connection. But what these people don’t understand is that social media is simply a tool to make the … Continue reading Social Media Really Does Have The Power To Change Lives By Connecting People
Sophie HowardOctober 21, 2015 In this blog, I outline how to avoid a number of the most prevalent gaffes businesses encounter on social media. Now, some of these points *should* be obvious…but just a quick scroll through twitter will show you just how many companies are still getting it very, very wrong. Let’s start with … Continue reading How To Avoid Social Media Disaster
Lalit ChopraOctober 24, 2015 The holiday marketing season is here, and the pressure is on. If you’re a retailer, holiday revenue can make or break your year. eMarketer predicts holiday shopping will account for 18.5% of annual retail sales in 2015. To add to the stress, marketers relying on email campaigns to reach shoppers are … Continue reading Driving Holiday Email Success With Social Images
