Tom Martin November 2, 2021 I recently discovered some incredibly interesting social media advertising research produced by Travis Chambers and his firm. They analyzed $ 80,000,000 in social ad spend covering 30,000 different creative assets to try and figure out what kind of ad types are most effective on social media. And frankly, what they … Continue reading Here’s Why You Should Be Creating Social Media Infomercials Instead of Ads
Jock Breitwieser October 29, 2021 Marketing’s Curse: Everyone talks a big game, but only few can prove it. Want to see examples of B2B social selling paying off in a big way? In initial consultations with a business that is interested in B2B social selling, one of the biggest hurdles is being able to show … Continue reading 3 Inspiring Examples of B2B Social Selling for Your Own Strategies
Sweta Panigrahi October 29, 2021 Can you guess what architecture, a road trip, and social media marketing have in common? Planning, that’s right! Even though all these three things can be improvised, intense planning is what makes them better. Planning, organizing, and execution are vital aspects of social media management. To achieve success in this … Continue reading 6 Fantastic Social Media Calendar Tools for Busy Marketers
Aleh Barysevich October 24, 2021 Social listening is a weird discipline. It’s so versatile that it can be tricky to define – or even narrow down to a brief list of benefits or use cases. One could say, social media monitoring lets you manage brand reputation; and while it’s true, reputation management is just one … Continue reading Social Listening Guide: 8 Ways Companies Can Use Social Data
Desiree Johnson October 23, 2021 Launching effective social media campaigns is no easy task. There are far too many things competing for your audience’s attention – including big brands with even bigger pockets. As a result, you need lots of patience, analytics, hard work, and impactful marketing to achieve successful social media campaigns. Luckily, this … Continue reading How to Run a Successful Social Media Campaign
Richard Tiland October 22, 2021 Are you looking to grow your business? We’ll assume the answer is yes! As a business owner, you’re probably very familiar with social media platforms such as Facebook, Instagram, or TikTok. You might even be using them to promote your offer. That’s terrific. But if that’s the case, you also … Continue reading Forget TikTok – Try These Booming Social Media Networks Instead
Dinesh Agarwal October 19, 2021 The power of social media platforms is not just limited to raising brand awareness and getting engagement on your content. Your social profiles hold the potential to generate qualified leads that you can turn into sales. Sales is a lengthy process where, as per factoHR, nearly eight interactions are required … Continue reading 10 Tips to Generate Qualified Leads From Social Media
Debra Murphy October 17, 2021 One of the smartest ways for small businesses to advertise is through social media marketing. It allows them to do so much with such little resources. But how exactly can small businesses use the power of social media marketing? Let’s find out! 1. Budget-Friendly Marketing The beauty of social media … Continue reading How Small Businesses Can Leverage the Power of Social Media Marketing
Jock Breitwieser October 13, 2021 A big part of effective social selling is putting your authority on display. No matter what you are selling, your customers want to know that they are working with experts in their craft. They want to know that you can not only sell them a solution to their problems but … Continue reading Top 3 Ways Social Sellers Can Promote Blog Posts to Grow Their Reach
Arik Hanson October 14, 2021 Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. In some cases, it works–specifically … Continue reading To Link or Not to Link: Should You Include Links In Your Social Media Posts?
