Tag Archives: Snippets

How the New Announcement on Google Featured Snippets Affects Your Website

Susan Gilbert — February 1, 2018 Follow @SusanGilbert — February 1, 2018 Why You Should Think About Google Featured Snippets Again Would you like your website to be featured as the top answer in Google search results? In a recent blog announcement Google reintroduced their “featured snippets,” which are displayed as a descriptive box in … Continue reading How the New Announcement on Google Featured Snippets Affects Your Website

Google Just Increased The Length Of Your Brand’s Search Result Snippets

Chris Harper — January 11, 2018 Follow @MProDaily — January 11, 2018 Google has confirmed that it has officially changed the way it displays snippets in its search result pages. A snippet is that sentence or two below the URL in an organic search result – typically the description of the site – that helps … Continue reading Google Just Increased The Length Of Your Brand’s Search Result Snippets

Make It a Double! With Two Lines of AdWords Structured Snippets

Pauline Jakober — August 25, 2017 Follow @GrpTwentySeven — August 25, 2017 When you’re knee deep in paid search advertising, you get pretty familiar with the many different ad types and variations out there. But occasionally, something will pop up that surprises me or (more often) reminds me of a particular ad “flavor” that I … Continue reading Make It a Double! With Two Lines of AdWords Structured Snippets

Featured snippets: Optimization tips & how to ID candidate snippets

Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted ‘position zero.’ Brian Ussery on June 30, 2017     Featured snippets are quickly becoming the only search results for many queries. If a user goes to Google.com and types [what is the tallest tree], Google returns a … Continue reading Featured snippets: Optimization tips & how to ID candidate snippets

How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer

What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it. Stephan Spencer on June 5, 2017   For many site owners, ranking in position 1 is the holy grail of SEO. However, if … Continue reading How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer

Google’s “One True Answer” problem — when featured snippets go bad

Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers. Danny Sullivan on March 6, 2017   Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one … Continue reading Google’s “One True Answer” problem — when featured snippets go bad

4 things you didn’t know about rich snippets

Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data to get you started. Pratik Dholakiya on August 4, 2016   Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search listing that helps searchers find … Continue reading 4 things you didn’t know about rich snippets