The chat app’s earnings fall short of forecasts as advertising performance declines. Chris Wood on October 22, 2021 On Thursday Snap, owner of popular chat app Snapchat, reported lower revenues than expected for 3Q, and pointed to Apple’s iOS privacy updates as a primary cause. The new iOS’s App Tracking Transparency feature restricts the ability … Continue reading Snap ad business takes a hit due to iOS privacy updates
Tag Archives: Snap
Your First Look at Snapchat’s Snap Originals & What It Means for You
Ana Gotter — November 9, 2018 Follow @ana_gotter — November 9, 2018 Did you know that two years ago, Snapchat followed the path of Netflix and Hulu and the one Facebook is now on and created their first original show? If you missed it, you aren’t alone. Snapchat doesn’t have quite as many users as … Continue reading Your First Look at Snapchat’s Snap Originals & What It Means for You
Snapchat’s new Snap Kit app developer platform designed to safeguard user privacy
With the launch of its new app developer platform, Snapchat outlines data security measures aimed at putting users first. Amy Gesenhues on June 14, 2018 Snapchat is launching a new developer platform called Snap Kit for app integrations. The platform includes four integration options — Creative Kit, Login Kit, Bitmoji Kit and Story Kit … Continue reading Snapchat’s new Snap Kit app developer platform designed to safeguard user privacy
With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz
Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems. Tim Peterson on October 4, 2017 A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. … Continue reading With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz
How Snapchat’s Snap Map Can Boost Your Social Media Marketing
Jonathan Furman — September 4, 2017 Follow @JonathanCFurman — September 4, 2017 MIH83 / Pixabay If you failed to follow the latest news concerning social media apps, here’s something you might have missed: Snapchat released a new feature called the “Snap Map”. What this interesting little feature does is that it allows you to locate … Continue reading How Snapchat’s Snap Map Can Boost Your Social Media Marketing
Snap Out of It: Social Media is Coming for Your TV (DD)
ZOG Digital — April 21, 2017 Follow @zogdigital— April 21, 2017 Publishers face an interesting road ahead as Snapchat Discover enters the We Make Original Content, Too! Hunger Games. There’ve been vocal skeptics, but the platform is pushing forward. Discover launched in January 2015, and has since been a home for daily magazine editions from … Continue reading Snap Out of It: Social Media is Coming for Your TV (DD)
Snap Your Way to Success – A Guide for Beginners
Payton Travis — February 1, 2017 — February 1, 2017 Ever wish you could transform yourself into a doe-eyed deer? What about giving yourself a permanent flower crown? If the answer is yes, meet Snapchat. Brands, businesses, and people all over the world have become engulfed in the world of snaps, filters, and disappearing content. … Continue reading Snap Your Way to Success – A Guide for Beginners
Snap Out of It: How to Be Creative, Now
Carol Knight — January 16, 2017 — January 16, 2017 16 days into 2017 and the year is not quite what I expected it to be. I’m not feeling the sense of renewal that I usually do at the beginning of a new year. Maybe it has something to do with the inauguration of our … Continue reading Snap Out of It: How to Be Creative, Now
The Best Way To Get Customers (And How Social Media Makes It A Snap)
Mike Brooks — November 29, 2016 Follow @michaelsbrooks— November 29, 2016 If you’re selling, marketing or running a business, you probably already do and should have many channels and methods for getting customers. The best ones connect the dots from their ads to website to social media to everything else they do to get attention … Continue reading The Best Way To Get Customers (And How Social Media Makes It A Snap)
Snap to It, Already: How Brands are Using Snapchat as a Marketing Tool
by Laura Jefferson January 29, 2016January 29, 2016 Not only do we have to keep up with Facebook, Instagram, and Twitter these days, but Snapchat is rapidly making its way to the top in the race for social media users. As a 20-something, I fall right into the 18-32 year old age range that makes … Continue reading Snap to It, Already: How Brands are Using Snapchat as a Marketing Tool
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