Tag Archives: Snap

Snap ad business takes a hit due to iOS privacy updates

The chat app’s earnings fall short of forecasts as advertising performance declines. Chris Wood on October 22, 2021 On Thursday Snap, owner of popular chat app Snapchat, reported lower revenues than expected for 3Q, and pointed to Apple’s iOS privacy updates as a primary cause. The new iOS’s App Tracking Transparency feature restricts the ability … Continue reading Snap ad business takes a hit due to iOS privacy updates

Snapchat’s new Snap Kit app developer platform designed to safeguard user privacy

With the launch of its new app developer platform, Snapchat outlines data security measures aimed at putting users first. Amy Gesenhues on June 14, 2018   Snapchat is launching a new developer platform called Snap Kit for app integrations. The platform includes four integration options — Creative Kit, Login Kit, Bitmoji Kit and Story Kit … Continue reading Snapchat’s new Snap Kit app developer platform designed to safeguard user privacy

With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems. Tim Peterson on October 4, 2017   A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. … Continue reading With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

How Snapchat’s Snap Map Can Boost Your Social Media Marketing

Jonathan Furman — September 4, 2017 Follow @JonathanCFurman — September 4, 2017 MIH83 / Pixabay If you failed to follow the latest news concerning social media apps, here’s something you might have missed: Snapchat released a new feature called the “Snap Map”. What this interesting little feature does is that it allows you to locate … Continue reading How Snapchat’s Snap Map Can Boost Your Social Media Marketing

Snap Out of It: Social Media is Coming for Your TV (DD)

ZOG Digital — April 21, 2017 Follow @zogdigital— April 21, 2017 Publishers face an interesting road ahead as Snapchat Discover enters the We Make Original Content, Too! Hunger Games. There’ve been vocal skeptics, but the platform is pushing forward. Discover launched in January 2015, and has since been a home for daily magazine editions from … Continue reading Snap Out of It: Social Media is Coming for Your TV (DD)