Success with an RMN depends on the quality of consumer engagement, not the size of the organization. Constantine von Hoffman on July 10, 2023 Retail media networks (RMNs) are bringing in big money for big companies. They are responsible for 68% of Amazon’s global profits and 12% of Walmart’s, according to a BCG report which … Continue reading How a small chain is going big with a retail media network
By René Lacerte June 30, 2023 Jennifer Cullenbine knows a lot about trust. Jennifer is the CEO and founder of Family Giving Tree, a small non-profit business in Silicon Valley and one of our BILL customers. They make it possible for people to gift targeted donations that make wishes come true. For example, if … Continue reading For small businesses, trust is everything
By Michael Grothaus June 23, 2023 A new survey from Intuit QuickBooks shows that many small business owners are eager to turn to AI tools to help run and streamline parts of their business. The driver behind this willingness to turn to AI is a lack of time, with 35% of small businesses saying … Continue reading AI for small business: Bosses want to automate these 5 tasks
Small businesses have their sites on marketing and customer service use cases, according to a study from American Express. Chris Wood on May 30, 2023 Forty-one percent of small businesses are considering using AI to help make business decisions, according to a new study conducted by American Express. And customer service and marketing use cases … Continue reading Marketing among top AI applications for small businesses
How Small Businesses Can Generate Sales With Social Commerce ValueWalk / 06 Apr 2023 There is a growing shift in the way consumers shop online, and social commerce is at the forefront of this change as it provides brands and consumers with a frictionless, and more convenient, commerce experience. Purchasing from Social Media is Social Commerce. … Continue reading How Small Businesses Can Generate Sales With Social Commerce
How Small Agencies Can Meet The Challenges Of Cross-Media Measurement by Jacqui Hannigan , Op-Ed Contributor, March 31, 2023 Cross-media measurement is a challenge for marketing agencies of all sizes, but for small agencies the problems are especially acute. Organizations like Nielsen, ANA, ComScore, and others are developing game-changing measurement tools and systems, but they’re … Continue reading How Small Agencies Can Meet The Challenges Of Cross-Media Measurement
GoPro’s new Hero 11 Black and Hero 11 Black Mini feature a taller sensor The Mini captures the spirit of the former Session models. J. Trew @itstrew GoPro GoPro’s latest Hero Black update is live on the GoPro website and the usual Hero Black is joined by a new Mini model. As expected, there’s … Continue reading GoPro’s Hero 11 Black Mini fills a small niche
10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out ValueWalk / 10 Nov 2022 The upcoming holiday season is not only an important time for consumers, but for small businesses, it’s a time to showcase their best marketing efforts to help them stand out among their direct competitors. During this … Continue reading 10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out
TikTok, American Express Launch Small Business Accelerator Program by Colin Kirkland , November 15, 2022 In preparation for Small Business Saturday (Nov. 26), TikTok is launching a new accelerator program in partnership with American Express. #ShopSmall will provide small businesses with platform insights, guidance, and ad credit for eligible brands. American Expresses founded Small Business … Continue reading TikTok, American Express Launch Small Business Accelerator Program
Blogging For Your Small Business: What To Know Before You Start ValueWalk / 02 Nov 2022 If you’re a traditional small business owner, chances are you’ve heard of blogs that can help increase online traffic to your website and social media platforms. In the highly digital era, where consumers are actively engaging with their favorite … Continue reading Blogging For Your Small Business: What To Know Before You Start
