Debra Murphy January 7, 2021 Small business owners tend to view their businesses very tactically. Taking an objective view of your business from both an internal and external perspective can uncover a host of opportunities while highlighting potential threats. A SWOT analysis can help you evaluate your small business and the surrounding business environment that … Continue reading How to Conduct a Small Business SWOT Analysis
Gaby Alexander January 2, 2021 The very first benefit of Search Engine Optimization is that it provides an elaborate insight into the performance of our competitors. It enlightens us on what is transpiring in the domain and where the loopholes of our competitors lie, so that we can optimize our websites and fill in the … Continue reading The Role of Google Analytics in Scaling Small Businesses
David Hunter December 31, 2020 Fully optimize your Google My Business listing to boost local search using post best practices Posting to your Google My Business page is key for local search engine optimization. By using all of the Google My Business (GMB) features — which include posts (formatted similarly to a social media feed) … Continue reading Google My Business Posts: Take Your Small Business Marketing a Step Further
Susan Tucker December 30, 2020 There is no doubt about it, email marketing continues to be a valuable strategy for small business owners, and you can get more “bang for your buck” when you employ effective copywriting. Effective copywriting is more formula and science than it is art. That’s good news. It means that even … Continue reading Email Marketing Tips for Small Business: Why You Need a “Motivating Sequence”
Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020 by Laurie Sullivan @lauriesullivan, December 29, 2020 States like California may have set restrictions on small- and medium-size businesses that kept consumers from entering physical stores, but during the holiday season these struggling smaller U.S. companies sold nearly 1 billion products in Amazon’s store. To … Continue reading Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020
Debra Murphy December 27, 2020 A service bundling strategy is a marketing tactic that involves offering multiple, complementary services as a package for a single price. You may wish to include other options in your packages such as information products or access via email or phone for questions to increase the value to the client. … Continue reading Service Bundling Strategy – 7 Benefits for Your Small Business
Web Sites Prove Important Tool For Small Businesses by Laurie Sullivan @lauriesullivan, December 24, 2020 Prior to the pandemic, one in four business owners without a website thought they would never need one. The irony, one in five consumers said they were more likely to buy from a business with a website. For many consumers, … Continue reading Web Sites Prove Important Tool For Small Businesses
Annabel Maw December 19, 2020 Running a small business means that you often need access to additional capital. You may use it to invest in the business, pay invoices, manage inventory, or even upgrade software systems. Unfortunately, strict banking regulations often make it difficult for companies to use small business loans. Sometimes it can seem … Continue reading Innovative Funding Sources for Small Businesses
Mark Ungerman December 9, 2020 There are many ingredients a small business can use to create consistent, sustainable growth. One underappreciated element is customer service. The relationship between customer service and business growth may seem unclear at first, but the most successful small business leaders know that effective service directly influences revenue and profits. To … Continue reading Stimulate Small Business Growth with Proactive Customer Service
Jake Eisenberg November 27, 2020 Performance marketing is a performance-based form of paid marketing and advertising where a business only pays once a desired action is achieved. These actions – agreed upon by the business (merchants) and the marketing partners (publishers) ahead of time – may be in various forms such as clicks, generation of … Continue reading Top 4 Benefits of Performance Marketing for Small Businesses
