Speed isn’t the problem. Missing structure is. Better briefs, QA and human review help teams protect inbox performance. By Joe Cunningham January 16, 2026 Can you guess Merriam-Webster’s 2025 Word of the Year? Yep, it’s slop — “digital content of low quality that is produced usually in quantity by means of artificial intelligence.” If … Continue reading 3 strategies for killing AI slop in your email copy
AI Slop and the Rise of Slop Culture Amelie Boucher Jun 3, 2025 In the era of mass automation and algorithmic creativity, a new digital phenomenon is emerging—and it’s not exactly flattering. It’s called AI slop, and it’s feeding into a broader movement often referred to as slop culture. But what does that mean, and … Continue reading AI Slop and the Rise of Slop Culture
AI isn’t replacing writers — it’s making them more important. Expertise, point-of-view and foundational SEO techniques are still the keys to content. Constantine von Hoffman on May 16, 2025 The AI wave hitting digital marketing is filled with slop – AI-generated content that doesn’t engage people or search engines. That’s good news for copywriters … Continue reading How to make your content stand out in the ocean of AI slop
