Brian O’ConnorNovember 5, 2015 Marketing a product can be very difficult. The product landscape is cluttered, leaving customers overwhelmed with information, options, and benefits. Product managers are often under pressure to accelerate sales cycles and get products out there. And when a product isn’t doing well? The solution for many companies is to cut the … Continue reading The 3 Deadly Sins of Product Marketing
Evan CumminsOctober 4, 2015 As we wrap up our series of PPC sins, we arrive at ENVY. Now don’t get me wrong – a little bit of envy can be good. You should always be pushing your account to get better and try to enjoy the same successes as others have using PPC. The problem … Continue reading The 7 Deadly Sins of PPC: Envy
Erin SaginSeptember 25, 2015 On October 3rd, millennials around the world will celebrate the 11th annual National Mean Girls Day. Consider yourself warned—the interwebs are bound to be ridden with Plastics memes, your Facebook feed will be a never-ending stream of Regina George quotes, Buzzfeed will post a gazillion versions of “The Plastics and the … Continue reading The 7 Deadly Sins of PPC: Pride
Erin SaginSeptember 22, 2015 We all know a little something about sin #5, sloth. I’ll be the first to admit it, I’m terribly lazy. While others are dashing off to the Crossfit post-work, you can find me moseying home to binge-watch Netflix and nurse a pint of Ben and Jerrys (because, honestly, who has the … Continue reading The 7 Deadly Sins of PPC: Sloth
Erin SaginSeptember 16, 2015 “Too much money ain’t enough money” – Lil Wayne PPC advertisers are often greedy and rightfully so—who doesn’t want to make tons of money from paid search? The problem is, so many of us let our greedy tendencies get in the way of making smart decisions in our accounts. One of … Continue reading The 7 Deadly Sins of PPC: Greed
Margot da CunhaSeptember 15, 2015 I’ll never forget the time I drew the short straw when deciding room size in my first apartment. Out of the three rooms, two with sound-proof walls and walk-in closets, I ended up in the third makeshift bedroom (which was really a converted den with paper thin walls). As a … Continue reading The 7 Deadly Sins of PPC: Wrath
Margot da CunhaSeptember 8, 2015 So you cheated on a test in 5th grade? Skipped English class in high school? Perhaps you paid your rent late or consumed too many cocktails on a work night? As marketers, we sin all the time, but in another fashion that could waste loads of money and potential ROI… … Continue reading The 7 Deadly Sins of PPC: Gluttony
Brandon MechamJuly 2, 2015 Business Blogging Helps Customers Business blogging is a great way to drive traffic to your website. An established blog delivers value to prospective customers and helps you establish yourself as a thought leader within your industry. This is the information age, people! Customers know they can find information at any moment’s … Continue reading 7 Deadly Sins of Business Blogging
Carol StephenJune 25, 2015 Seven Deadly Sins of Social Media You’ve probably heard of the seven deadly sins, or maybe even grew up having to recite them from memory. But did you ever associate them with social media? Maybe you did on one of those long, sleepless nights. Here then are the seven dead sins … Continue reading Seven Deadly Sins of Social Media
Winston Burton, May 5, 2015 There comes a time when every company needs to look at its current technology platform to make sure it is cost-effective, productive, adapts with new technology, is scalable and meets business objectives. On the downside, most companies will evaluate many different platforms and involve only the tech team, ignoring the … Continue reading Five Deadly SEO Replatform Sins
