William Gadea — August 6, 2018 — August 6, 2018 You are probably ending your A/B tests either too early or too late. The standard best practice in the conversion optimization industry is to wait until two conditions have been met before ending an A/B test. First, that a representative sample is obtained. Second, that … Continue reading There is Nothing Magical About 95% Statistical Significance
by Govind Agarwal December 14, 2015 Follow @submitedgeDecember 14, 2015 As a business owner, you are constantly investing efforts to make your website as SEO-friendly as possible. An aim to rank high on search engine results cannot be fulfilled just by following one or two SEO techniques. To completely benefit from your SEO efforts, there … Continue reading Significance of Outbound Links to Progress your Blog Authority and Ranking
Michael PascoSeptember 14, 2015 For millennials, living in the moment isn’t possible without an Instagram post. Smartphones have revolutionized how people share what happens in the now, and word-of-mouth isn’t powered by the mouth anymore. The fact is, things can’t happen in real-time without starting a conversation online first. According to Pew Research Center, 7 … Continue reading The Social Significance Of Real-Time Marketing
Brittany BergerMay 9, 2015 If you’re truly invested in improving your PPC campaigns, then part of your ad budget is dedicated to running tests. Things like: Trying out new traffic sources Identifying hot keywords Finding the right ad copy It’ll take a lot of work. Digging through keyword planners, writing and rewriting the same 35 … Continue reading Statistical Significance: How Confident Are You, Really?
In an academic setting, an analyst might only be happy with a 95% confidence interval. Columnist Benny Blum argues the situation in business is drastically different. Benny Blum on January 22, 2015 Ekaterina_Minaeva / Shutterstock.com Some tests are easy to analyze. Is Superman stronger than Charlie Brown? Maybe we know the answer going into it … Continue reading How To Apply Statistical Significance In Business Marketing
