The event you optimize for increasingly determines who algorithms find, how they allocate spend, and the business outcomes your campaigns produce. By Tom Leonard Published on July 1, 2026 Over the last several years, marketers have largely accepted that broad targeting works on Meta’s platforms. They’ve also accepted that interest targeting and lookalikes … Continue reading What Meta’s broad targeting teaches us about optimization signals
DraftKings Alberta entry signals Canada gambling market legal shift ahead Suswati Basu DraftKings is lining up for Alberta, and the timing says as much as the announcement itself. The company disclosed on Thursday (April 16) that it plans to bring its sportsbook and casino products to the province, subject to licensing. Alberta is … Continue reading DraftKings Alberta entry signals Canada gambling market legal shift ahead
Zeta is betting that tighter integration of data and AI will reduce the gap between insight and action. By Constantine von Hoffman Published on March 24, 2026 Last updated on March 24, 2026 Zeta Global is pushing its AI strategy into a new phase with the general availability today of Athena, positioning it … Continue reading Athena signals Zeta’s push into AI-driven marketing systems
CFTC signals new guidance for prediction markets as legal fight with states intensifies Suswati Basu News Editor The U.S. derivatives regulator is preparing new guidance and a formal rulemaking process for prediction markets, as the debate over whether such platforms resemble financial exchanges or gambling continues to escalate. Speaking at a Milken Institute event, … Continue reading CFTC signals new guidance for prediction markets as legal fight with states intensifies
Signals, face cards, rigged poker games, and wire trails reveal new NBA scandal details Suswati Basu Federal prosecutors have shared new details about what they say was a nationwide gambling ring involving NBA figures Terry Rozier, Chauncey Billups, and Damon Jones. In a detention letter filed in federal court, they describe advanced cheating … Continue reading Signals, face cards, rigged poker games, and wire trails reveal new NBA scandal details
The new data tools aim to turn trusted data into faster decisions, smoother campaigns and customer experiences that actually deliver. Constantine von Hoffman on October 15, 2025 Twilio today launched a suite of data capabilities aimed at one of marketers’ biggest challenges: trusting their data enough to act on it promptly. The new features … Continue reading Twilio launches data tools to help marketers trust their signals and move faster
Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move. Semrush Enterprise on September 12, 2025 Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of channels. Digital transformation has “fractured consumer journeys into unpredictable, nonlinear … Continue reading From Funnel to Signals: Break Siloes With the Five-Pillar Framework by Semrush Enterprise
November 02, 2024 Meredith Whittaker: Signal’s job is ‘to preserve private communications’ The Signal president tackles digital surveillance and privacy on the latest episode of the ‘Rapid Response’ podcast. BY Robert Safian Our digital activity, including our most private interactions and conversation, is constantly monitored and tracked. For Meredith Whittaker, president of Signal, this is a … Continue reading Meredith Whittaker: Signal’s job is ‘to preserve private communications’
Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, October 23, 2024 Connected television (CTV) will become the top channel to reach consumers this holiday season, according to a forecast from a recent report, which appears to be based on numbers that suggest the media continues steady growth. … Continue reading Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting
Here’s why purchased intent data can be misleading and how to extract valuable insights from your own B2B marketing engagement data. Scott Gillum on July 11, 2024 Did you know you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data … Continue reading How intent data leads to B2B marketers getting their signals crossed
