Tag Archives: Signals

Pinterest Shares Ranking Secrets As It Shifts Signals

Pinterest Shares Ranking Secrets As It Shifts Signals by Laurie Sullivan , Staff Writer @lauriesullivan, March 29, 2024 Encouraging other companies to do the same, Pinterest released insights on how its ranking algorithm works as it shifts to non-engagement signals, but warned that over-reliance on it could result in a negative user experience. Non-engagement signals are … Continue reading Pinterest Shares Ranking Secrets As It Shifts Signals

Omnicom’s Flywheel acquisition signals the start of a revolution

The third digital commerce revolution is here. It’s a good time to be a growing platform with digital and retail media capabilities. Kim Davis on November 10, 2023 “Retail media is hard, but worth it. Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s … Continue reading Omnicom’s Flywheel acquisition signals the start of a revolution

Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals

Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals by Laurie Sullivan  @lauriesullivan, May 25, 2023 Newsweek has appointed Josh Awtry to senior vice president of audience development. The former senior vice president of audience at The Hill, Awtry previously led content strategy for Gannett USA. As Newsweek undergoes an editorial reinvention to find common … Continue reading Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals

Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows

Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows by Laurie Sullivan  @lauriesullivan, August 12, 2022 Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflation affects discretionary and non-discretionary spending by consumers. As inflation rises, consumer spend on discretionary items like electronics and sporting goods fall. The data shows just less … Continue reading Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows

Cryptos drop today as Powell signals upcoming 50bps rate hike

Alejandro Arrieche Last updated: 22 April 2022 Cryptocurrencies and other risky assets are dropping this morning following hawkish remarks from the head of the United States central bank – the Federal Reserve – that hinted to policymakers possibly eyeing a 50 basis points rate hike during their next meeting. The head of the Fed, Jerome … Continue reading Cryptos drop today as Powell signals upcoming 50bps rate hike

B2B Email Marketing – 10 Signals It’s Time To Validate

April Paige November 23, 2021 Email validation isn’t just for consumer marketers. B2B email marketers also need to be sure their lists are accurate, up to date and free of spam traps, low-value addresses and other potential dangers. The stakes have never been higher for today’s B2B marketers: Personalization – Today’s recipients, especially high-value prospects … Continue reading B2B Email Marketing – 10 Signals It’s Time To Validate

8 Trust Signals for Your Local Business Website

Amanda Stephens August 12, 2021 Table of contents Photography About Us Page Contact Us Page Pricing Social Media Links Testimonials or Reviews Certifications, Memberships, and Awards Any Unique Value Propositions Bonus: Covid Protocols As a local business, your website is a critical marketing tool. Whether referred by word of mouth or found through a Google … Continue reading 8 Trust Signals for Your Local Business Website

What Cision’s acquisition signals for customers, martech industry

The company, which has been on an acquisition spree, will go private under Platinum Equity ownership. Jennifer Cannon on October 25, 2019 at 12:02 pm Media software conglomerate Cision has entered a definitive agreement to be acquired by private equity firm, Platinum Equity. The transaction is valued at approximately $2.74 billion, said Cision. The company … Continue reading What Cision’s acquisition signals for customers, martech industry