The third digital commerce revolution is here. It’s a good time to be a growing platform with digital and retail media capabilities. Kim Davis on November 10, 2023 “Retail media is hard, but worth it. Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s … Continue reading Omnicom’s Flywheel acquisition signals the start of a revolution
Tag Archives: Signals
Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals
Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals by Laurie Sullivan @lauriesullivan, May 25, 2023 Newsweek has appointed Josh Awtry to senior vice president of audience development. The former senior vice president of audience at The Hill, Awtry previously led content strategy for Gannett USA. As Newsweek undergoes an editorial reinvention to find common … Continue reading Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals
User Experience Signals: The Essential SEO Factors
User Experience Signals: The Essential SEO Factors Erik Emanuelli / 02 Nov 2022 If you’re not taking user experience signals into account, you’re missing out on a huge opportunity for better search engine rankings. In this post, we’ll discuss what user experience signals are and why they’re so important for SEO. We’ll also give … Continue reading User Experience Signals: The Essential SEO Factors
Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows
Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows by Laurie Sullivan @lauriesullivan, August 12, 2022 Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflation affects discretionary and non-discretionary spending by consumers. As inflation rises, consumer spend on discretionary items like electronics and sporting goods fall. The data shows just less … Continue reading Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows
Cryptos drop today as Powell signals upcoming 50bps rate hike
Alejandro Arrieche Last updated: 22 April 2022 Cryptocurrencies and other risky assets are dropping this morning following hawkish remarks from the head of the United States central bank – the Federal Reserve – that hinted to policymakers possibly eyeing a 50 basis points rate hike during their next meeting. The head of the Fed, Jerome … Continue reading Cryptos drop today as Powell signals upcoming 50bps rate hike
B2B Email Marketing – 10 Signals It’s Time To Validate
April Paige November 23, 2021 Email validation isn’t just for consumer marketers. B2B email marketers also need to be sure their lists are accurate, up to date and free of spam traps, low-value addresses and other potential dangers. The stakes have never been higher for today’s B2B marketers: Personalization – Today’s recipients, especially high-value prospects … Continue reading B2B Email Marketing – 10 Signals It’s Time To Validate
8 Trust Signals for Your Local Business Website
Amanda Stephens August 12, 2021 Table of contents Photography About Us Page Contact Us Page Pricing Social Media Links Testimonials or Reviews Certifications, Memberships, and Awards Any Unique Value Propositions Bonus: Covid Protocols As a local business, your website is a critical marketing tool. Whether referred by word of mouth or found through a Google … Continue reading 8 Trust Signals for Your Local Business Website
13 Ranking Signals You Need to Optimize for in 2020
Aleh Barysevich — January 6, 2020 Google employees often say that search is much simpler than we make it out to be. And it’s a very tempting statement, but we have to remember that, allegedly, there are over 200 SEO ranking factors used in Google algorithm. That’s far from simple. Still, Google is getting better … Continue reading 13 Ranking Signals You Need to Optimize for in 2020
What Cision’s acquisition signals for customers, martech industry
The company, which has been on an acquisition spree, will go private under Platinum Equity ownership. Jennifer Cannon on October 25, 2019 at 12:02 pm Media software conglomerate Cision has entered a definitive agreement to be acquired by private equity firm, Platinum Equity. The transaction is valued at approximately $2.74 billion, said Cision. The company … Continue reading What Cision’s acquisition signals for customers, martech industry
12 Trust Signals to Boost Your Conversion Rate
Paul Schmidt — February 22, 2019 — February 22, 2019 Your customers seek validation before they buy. The more risk involved with the purchase, the more sources of validation or trust signals they need to feel safe buying from you. Here are 12 trust signals to boost your conversion rates: 1. Case studies 2. Testimonials … Continue reading 12 Trust Signals to Boost Your Conversion Rate
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