It’s not just an exercise when launching a new business. Here’s how to think deeply about your competition during times of change. BY Mickey Lyons Writing a thorough business plan is a necessary if tedious part of starting a business. But it’s not just for the startup phase. It’s also a good practice for existing businesses … Continue reading Why you should write your competitor’s business plan
Stay on top of SEO performance by tracking technical and on-page changes, and using the right tools to simplify your efforts. John McAlpin on November 26, 2024 By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in … Continue reading 11 essential SEO elements you should be tracking
Prioritize your health alongside campaign goals to improve your personal wellness and professional productivity. Scott Gillum on October 24, 2024 There is a screenshot on my desktop that serves as a reminder. Every few months, I click on it to remind myself of an important lesson I had not learned sooner. It reads, “If you … Continue reading Marketers should make time for time management
August 23, 2024 Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead An emotional intelligence expert explains how building a sense of community can help companies increase employee engagement, boost worker mental health, and more. BY Harvey Deutschendorf Leaders often preach about the importance of building a healthy company culture. Understandably, … Continue reading Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead
August 13, 2024 Should you tell your boss you have another job offer? It can be difficult to decide if, when, and how to tell your boss that you’ve received a new job offer. Here’s what to consider. BY Karen Walker If you’re fielding calls from recruiters—either because you’re seeking a new position or new opportunities … Continue reading Should you tell your boss you have another job offer?
Despite the survival of third-party cookies, marketing still demands a renewed focus on building meaningful consumer connections. RJ Licata on August 6, 2024 Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, … Continue reading Why your marketing strategy should still be cookie-less despite Google’s shift
August 06, 2024 Recession fears spooked investors this week, but this is what a soft landing should look like As a professor of business economics, I beg everyone, from investors to consumers to policymakers: Please calm down, take 10 deep breaths, and relax. BY The Conversation What a difference a job report makes. Earlier in the summer, … Continue reading Recession fears spooked investors this week, but this is what a soft landing should look like
Google ‘Dear Sydney’ Olympics Ad Should Have Asked, ‘Then What Happened?’ by Laurie Sullivan , Staff Writer @lauriesullivan, July 30, 2024 Google debuted the campaign ‘Dear Sydney’ during the opening ceremony in the Paris 2024 Olympics, putting the spotlight on a little girl who loves to run and her idol, 24-year-old Sydney McLaughlin — a track … Continue reading Google ‘Dear Sydney’ Olympics Ad Should Have Asked, ‘Then What Happened?’
July 29, 2024 American flags should be made in the U.S., Congress says The ‘All American Flag Act’ would require government-purchased flags to be produced with 100% American-made materials as well as manufactured in the U.S. BY Associated Press Soon, Old Glory will have to be born in the land of the free and not merely … Continue reading American flags for the federal government should be made in the U.S. only, Congress says
July 21, 2024 Most workers are worried that AI will replace them. And while many are now using AI at work, few directly refer to the technology as a “coworker” or an “employee.” But the CEO of people management platform Lattice thinks we should change that. On June 9, Lattice announced that it … Continue reading Should AI be considered an employee? This company thinks so
