Bob HutchinsAugust 5, 2015 Every marketing strategy needs two angles: the data/numbers-driven angle and the creative Big Idea angle. Without the first angle, a concept is doomed to flop. Without the second angle, no one will care about your finely tuned demographics or publishing schedule. The how-often-should-I-post-on-social-media-for-my-brand-question is informed by both of those angles. On … Continue reading How Often Should You Post On Social? (New Summer 2015 Data)
Kendall CrammAugust 4, 2015 There is no doubting it that the most influential and effective leaders throughout history have been great communicators. Often the way they speak with humbling yet powerful tones is what captivates the people they lead and inspires us to build for a better tomorrow. Communicating On Twitter In the digital world … Continue reading Should Your Boss Be On Twitter?
Richie ContartesiAugust 3, 2015 When you’re working on getting a website built for your company or organization, it is all too easy to just let the Web designer go willy nilly and follow their own ideas about what your site should look like. How this usually shakes out is a design that doesn’t suit the … Continue reading 10 Things You and Your Web Designer Should Know About Each Other
Personal Branding BlogAugust 3, 2015 A few days ago, July 31 to be exact, was Major League Baseball’s annual “trading deadline.” It’s the point in the season when team rosters have to be finalized to be eligible for post season play. It’s on, and around, this deadline that often a lot of players get moved … Continue reading Small Businesses Should Model Pro Sports, Apply Trading Deadline
Lindsay TjepkemaAugust 3, 2015 The name of the game in today’s business scene is growth. Marketers are struggling to find ways to compete in an overcrowded marketplace. Business leaders want big results in the way of increased traffic, more engagement and improved lead generation. The pressure is on for marketers. How can we deliver to … Continue reading What is Growth Hacking and Why Should You Care?
Len AprilJuly 31, 2015 Branding is still all the rage We’ve written before about the importance of both consumer and employment brands in the digital age. Today’s consumers, for instance, place more emphasis on peer reviews in social media than a critic’s opinion in a paper of record. And according to LinkedIn studies, employment brand … Continue reading Why Staffing Supplier Brands Should Be Important To MSP’s
Muhammad AzamJuly 31, 2015 When you start a blog, you expect it to be quite successful, don’t you? You know who your target audience is and what blog posts you’d like to write. But things are a bit more complicated: Blogging is not only about writing. You’ll obviously need to learn how to create useful … Continue reading Startup Blog: What Basics You Should Know
Colin FongJuly 30, 2015 Back when I worked as a Business Development Representative for InsightSquared, I spoke with a lot of recruiters who didn’t buy into the data-driven approach to recruiting. I would pitch them by talking about how easy it is to dig into performance data with InsightSquared, use that information to improve their … Continue reading Why Should Recruiters Care About Data?
David HoffeldJuly 30, 2015 Why are some managers more effective than others? In the last few decades there has been a substantial amount of research that has verified the specific behaviors that can increase management effectiveness. One of the most surprising research findings was that great managers are liked by those they manage. The following … Continue reading Should A Manager Be Liked?
Dave CharestJuly 30, 2015 One of the questions we get all the time is, “Why should I even bother trying to build my email list?” The answer to that question is actually the same reason why you should bother doing email marketing in the first place. Consider these statistics: 91 percent of U.S. adults like … Continue reading Why Should You Build An Email List?
