Tag Archives: should

Martech, adtech and sales tech: Are they converging — and should they?

Marketing Technology

Data in silos? Teams misaligned? Convergence could mean one customer view, and full-funnel orchestration. But is it good for businesses? MarTechBot on October 27, 2025   In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Martech, adtech and sales tech: Are they converging — and should they? →

Why your B2B strategy should start with a story that builds trust

B2B Strategy

In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there. Scott Hornstein on October 16, 2025       Technology can earn confidence, but only people earn trust. Performance might win the first deal — relationships win the next ten. In a remote-first world, B2B … Continue reading Why your B2B strategy should start with a story that builds trust →

Why MMM makes marketers nervous — and why you should use it anyway

Marketing Tools

Forget the hype and the horror stories. Here’s how to use MMM the right way without turning it into another attribution debate. Tom Leonard on October 17, 2025       Mention marketing mix modeling (MMM) to a performance marketer and you’ll get a strong reaction — either total excitement because it’s all anyone’s talking about or … Continue reading Why MMM makes marketers nervous — and why you should use it anyway →

Why the world’s top talent should bet on Stockholm

Talent Management

October 08, 2025 Why the world’s top talent should bet on Stockholm The world’s best engineers, entrepreneurs, and researchers face no shortage of opportunities. If you’re building the future in frontier technologies like AI, you could base yourself anywhere. So the real question is where. The answer today points north—to Stockholm. The European Commission recently … Continue reading Why the world’s top talent should bet on Stockholm →

What Is Open Semantic Interchange (OSI), and why should marketers care?

Marketing Tools

Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity and control. Mike Pastore on October 6, 2025       Today’s marketing teams juggle dozens of platforms — CRM, email, social media, analytics, personalization engines and more. Each system generates valuable customer and campaign data, yet … Continue reading What Is Open Semantic Interchange (OSI), and why should marketers care? →

MMA’s Brand As Performance Framework Should Give Marketers Relief

Branding Engagement

MMA’s Brand As Performance Framework Should Give Marketers Relief by Laurie Sullivan , Staff Writer, October 2, 2025 The Brand as Performance (BaP) framework finally gives marketers a tool to “stop defending their budgets — and start demonstrating their real-world impact,” according to a white paper released Thursday by TransUnion.  The whitepaper, Brand as Performance: … Continue reading MMA’s Brand As Performance Framework Should Give Marketers Relief →

What is the Agent2Agent protocol and why should marketers care?

Marketing Tools

AI tools are smart alone — but unstoppable together. Discover how the Agent2Agent protocol turns collaboration into a marketing advantage. MarTechBot on September 15, 2025      In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to … Continue reading What is the Agent2Agent protocol and why should marketers care? →

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