Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data that shows the sharing economy’s explosive growth and what marketers stand to gain from it. John Donnelly III on September 27, 2016 Not long ago, when you needed a ride in your city, you’d call a … Continue reading 5 Ws of the sharing economy: How social data gives marketers a competitive edge
by Nick Heer July 29, 2016July 29, 2016 It is common to overlook the social sharing counts on your pages when you’re moving from one domain to another or migrating to HTTPS, particularly on blog posts. Those little numbers beside the icons may seem trivial, but social proof remains a key indicator of reputability and … Continue reading Losing Your Social Sharing Counts Could Cost You
by Jennifer Hanford July 9, 2016 Follow @jennghanfordJuly 9, 2016 Whether you’re a a seasoned freelancer or seeking freelance work for the first time, you’ve probably noticed how businesses such as Uber and Airbnb are hiring. These companies are only two examples of the burgeoning “sharing economy.” What is the sharing economy? Well, start with … Continue reading From Gig to Career: The Rise of the Sharing Economy [Infographic]
by Steve Hamm June 10, 2016 Follow @maasprosrduJune 10, 2016 At the heart of any social media marketing campaign worth its salt is the creation of content that has a broad appeal and invites sharing as well as online engagement. Although amusing memes can propel even a small furniture company into the limelight for a … Continue reading Videos: Social Media Marketing Fit for Sharing
by Daniel Burrus May 6, 2016 Follow @DanielBurrusMay 6, 2016 The rise of social media has led to us becoming our very own PR manager. There is an increasing pressure to manage our online reputation with a lot of new and useful smartphone apps that give us a rating for how we behave in public … Continue reading Why Reputation, Credibility and Trust Are the Currency in the Sharing Economy
by Caitlin Zucal April 5, 2016 Follow @Caitlin_ZucalApril 5, 2016 From physical workspace (remote vs. open office plans) to shared values and goals, your workplace is probably comprised of some competing ideologies. Many companies look to innovation, transparency, and collaboration to drive company growth. One tenet that often is over-looked is the importance of knowledge … Continue reading 5 Reasons Why Knowledge Sharing is Good for Company Culture
by Andre Oentoro March 22, 2016 Follow @breadnbeyondMarch 22, 2016 Sharing a promotional video (e.g: advertising, explainer video) on social media has been both a way to get refreshing new website visitors and a pain in the bum. It’s a joy whenever it gets hundreds of likes and share and it’s tough when no one … Continue reading 4 DIY Video Sharing Tricks to Boost Social Media Engagement in 5 Minutes
by Andre W. Klein March 22, 2016 Follow @akleines2March 22, 2016 Let’s first set the base… you probably know how to create content that gets clicked, but content that gets clicked works differently from content that gets shared. But having your content shared should be one of the ultimate aims for your brand online. The … Continue reading Psychology of Sharing – How to Create Content That Gets Shared
by Susan Frech, January 18, 2016 During the holidays, it would have been difficult to find someone who did not engage in the sharing economy. We all have a friend or colleague who bought a gift on Etsy, stayed at an Airbnb, grabbed a ride from Uber, rented a dress for a New Year’s Eve … Continue reading How The Sharing Economy Matters To CPG Marketers
by Joao Romao January 12, 2016 Follow @joaoromaolxJanuary 12, 2016 A photo can be as a powerful – if not more – than words, and with the click of a button on a phone, millions of people around the world will instantly view a photo that can make them laugh, think, and possibly encourage change. … Continue reading 5 Times That Instagram Won Social Sharing
