Roy Povarchik December 27, 2014 Referral programs, when done right, can be a powerful user acquisition channel. According to Friendbuy’s CEO, using referral programs can lower your Cost Per Acquisition to under $ 2 and sometimes even less than one dollar, which makes it a very desirable tactic to master. While in theory most … Continue reading This Will Increase Your Referral Program Share Rate By 3.6% Instantly
Mobile marketing is top of mind for many, along with content, video and social all playing an integral role in the coming year. Amy Gesenhues on December 18, 2014 What’s in store for marketers next year? To help prepare for 2015, we asked sixteen of today’s leading CMOs their predictions for the new year. From … Continue reading What Does The Future Hold For Marketers? 16 CMOs Share Their Predictions For 2015
Claire Broadley December 14, 2014 The Internet is awash with basic ‘how to’ articles about social media. When you’re creating content, these basic guides will get you so far. (You need good content, a few social media accounts, and a featured image – you get the idea.) But some of my clients wonder why … Continue reading How To Write Articles That People Share
Dancing With The Stars has a new cast of characters, and they were photographed on Thursday with their professional dancer counterparts during a live airing of Good Morning America. While DWTS typically features former TV stars, a few well-known names, and a bunch of D-list actors and actresses, this year we actually have a YouTube star … Continue reading Dancing With The Stars Duos Share Twitter And Instagram Photos
Did you just start a business coaching service? If you did, you will need to have a step-by-step guide for your clients. This guide should focus on the various components of running a successful business, including marketing, sales, conflict resolution, leadership development, organization, and communication. Your step-by-step guide should cover all of these topics and … Continue reading Important Tips to Share With Clients As a Business Coach
Marketers and business leaders from global brands BuzzFeed, Sony and Telstra debated the future of social marketing and the value of online communities at the LiNC ‘14 conference in San Francisco this week. The LiNC conference is an annual event hosted by Lithium, a provider of social networking tools for businesses. Brands at the event discussed online communities and developing their social media strategies. … Continue reading LiNC 14 social media conference: five key takeaways
Social media and email are two of the most important weapons in your marketing arsenal. Picking one out of them is not an option for any smart marketer, and both are important part of the marketing mix. Both when working as a separate entity can serve a limited purpose, but, when combined together create a … Continue reading Integrate Email and Social Media Marketing in Five Easy Steps
