Tag Archives: share

How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis

How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis by Laurie Sullivan , Staff Writer @lauriesullivan, March 25, 2020 About half of consumers continue to stock up on essential items, with 78% acknowledging that it makes them feel safer. To 85% of those Americans, brand names no longer matter as long as they find the … Continue reading How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis

How to Improve Your Search Impression Share (& How to Calculate It)

Micah Lally — March 20, 2020 You’ve finally finished developing a great paid media campaign. Google Ads has promised you a lot and you’re ready to see the fruits of your labor. It’s gone live and you’re excited to see the numbers start rolling in. Except they’re not. At least, not like you thought they … Continue reading How to Improve Your Search Impression Share (& How to Calculate It)

How to Encourage People to Share Differing Views at Work

Liz Kislik — March 19, 2020 The Daily Helping podcast’s Dr. Richard Shuster recently asked me if the current polarization in both politics and social media is also making people less willing to hear opposing views at work. I responded that even before the digital age, like-minded people would gather around the proverbial water cooler … Continue reading How to Encourage People to Share Differing Views at Work

Want to be a CX leader? Embrace more listening channels, collect and share customer feedback

CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for their customer experience efforts, according to a recent report from Medallia. Amy Gesenhues on November 26, 2019  B2B businesses have as much to gain from an optimal customer experience strategy as B2C organizations, … Continue reading Want to be a CX leader? Embrace more listening channels, collect and share customer feedback

What Public Personality Traits Do Top Female Marketers Share?

Domenica D’Ottavio — July 31, 2019 Follow @heydomenica — July 31, 2019 What public personality traits do top female marketers share? To be a marketer, you need to be smart, creative, analytical, and strategic. To be a top public marketer—someone with an authoritative public persona and large, loyal following—you need another set of traits. You … Continue reading What Public Personality Traits Do Top Female Marketers Share?