How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis by Laurie Sullivan , Staff Writer @lauriesullivan, March 25, 2020 About half of consumers continue to stock up on essential items, with 78% acknowledging that it makes them feel safer. To 85% of those Americans, brand names no longer matter as long as they find the … Continue reading How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis
Micah Lally — March 20, 2020 You’ve finally finished developing a great paid media campaign. Google Ads has promised you a lot and you’re ready to see the fruits of your labor. It’s gone live and you’re excited to see the numbers start rolling in. Except they’re not. At least, not like you thought they … Continue reading How to Improve Your Search Impression Share (& How to Calculate It)
Liz Kislik — March 19, 2020 The Daily Helping podcast’s Dr. Richard Shuster recently asked me if the current polarization in both politics and social media is also making people less willing to hear opposing views at work. I responded that even before the digital age, like-minded people would gather around the proverbial water cooler … Continue reading How to Encourage People to Share Differing Views at Work
CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for their customer experience efforts, according to a recent report from Medallia. Amy Gesenhues on November 26, 2019 B2B businesses have as much to gain from an optimal customer experience strategy as B2C organizations, … Continue reading Want to be a CX leader? Embrace more listening channels, collect and share customer feedback
Mariah Curtis — November 18, 2019 Social media is an invaluable tool that businesses use every day to reach their target demographics in order to increase awareness, boost sales and leads, and most importantly connect and interact with their followers. In my last blog post, “Social Media: One Of The Most Important Aspects Of Digital … Continue reading Content Is Key, But When Should You Share It?
Aleh Barysevich — September 29, 2019 Follow @ab80 Share of voice is a term that’s used quite often when talking about competitive research in digital marketing. In this field, share of voice (abbreviation: SOV) is used to describe a share of conversations generated about a given brand, product, or service in comparison to its direct … Continue reading Share of Voice: What it is and How to Measure it
Chris Weissman — September 24, 2019 Are millennials really so perplexing? Can marketing to them be so different from what came before? This seems to be the message of many articles you find online about how to market to that mysterious youth demographic, a consistent theme of which is that millennials are like no other … Continue reading 5 Critical Things Boomers Share with Millennials
Domenica D’Ottavio — July 31, 2019 Follow @heydomenica — July 31, 2019 What public personality traits do top female marketers share? To be a marketer, you need to be smart, creative, analytical, and strategic. To be a top public marketer—someone with an authoritative public persona and large, loyal following—you need another set of traits. You … Continue reading What Public Personality Traits Do Top Female Marketers Share?
Brian Mikes — July 19, 2019 Follow @betwext — July 19, 2019 Friends, A crazy thing happened in 1888… Yes, 1888… over 130 years ago. What happened? Sears launched its first catalogue. You could almost order anything from anywhere in the United States by postal mail. You could buy an entire HOUSE from the catalogue! … Continue reading What Do You Think? Is Email Dead? Share your Thoughts
Jessica Huhn — July 15, 2019 — July 15, 2019 Everyone seems to have a profile on at least one social media platform. And for many businesses, this acts as a way to lead them right to their target market. Social media is a powerful tool for generating leads because it lets you meet your … Continue reading 66 Marketers Share Their Social Media and Lead Generation Tips