Tag Archives: share

Privacy Nerves: Most Consumers Won’t Share Anything About Themselves

Privacy Nerves: Most Consumers Won’t Share Anything About Themselves by Ray Schultz , May 13, 2021 For all the buzz about online buying during the pandemic, consumers are wary about releasing information about themselves, according to Consumer Privacy Trends Report 2021, a study from Tinuiti, conducted by Upwave. When asked what types of data they … Continue reading Privacy Nerves: Most Consumers Won’t Share Anything About Themselves

Your Competitors are Gaining Market Share – How About You?

Laura Patterson April 19, 2021 If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. The key to long-term success is to stay ahead of the pack. While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: … Continue reading Your Competitors are Gaining Market Share – How About You?

Measuring Share of Voice on Social Media: 5 Best Tools

Aleh Barysevich December 16, 2020 Competitive analysis is a serious challenge for most marketers. It’s complicated, multi-faceted, and time-consuming. You need the right workflow and the right resources to perform a meaningful analysis. It’s also unavoidable: without competitor analysis, there’s no clear Unique Value Proposition, no understanding of what your brand’s advantages and disadvantages are, … Continue reading Measuring Share of Voice on Social Media: 5 Best Tools

Experts Share How to Be More Productive Working from Home

Tanvir Zafar October 7, 2020 According to Stanford Research, over 42% of the US workforce are working from home in some capacity since the covid-19 outbreak. While this is much safer for employees, there are roadblocks that companies and their workers are encountering. Working from home in general produces more distractions than working from the … Continue reading Experts Share How to Be More Productive Working from Home

How to Help Worried Colleagues Share Problems in a More Productive Way

Liz Kislik August 27, 2020   I hear from numerous leaders who get fed up with the way direct reports can fixate on problems that the execs consider low priority. Sometimes the very same things that keep employees up at night are seen by senior executives as being in the normal course, nothing to be … Continue reading How to Help Worried Colleagues Share Problems in a More Productive Way

Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts

Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts by Laurie Sullivan  @lauriesullivan, August 14, 2020 Consumers are developing new ways to socialize, search, shop and respond to online advertising amidst the COVID-19 pandemic. A report released this week sheds light on personalization and privacy preferences, but that … Continue reading Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts

How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis

How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis by Laurie Sullivan , Staff Writer @lauriesullivan, March 25, 2020 About half of consumers continue to stock up on essential items, with 78% acknowledging that it makes them feel safer. To 85% of those Americans, brand names no longer matter as long as they find the … Continue reading How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis