Tag Archives: Sets

Google Sets Vetting Process To Restart Alcohol, Drug Treatment Ads In Search Results

Google Sets Vetting Process To Restart Alcohol, Drug Treatment Ads In Search Results by Laurie Sullivan @lauriesullivan, April 17, 2018 Google stopped alcohol and drug treatment advertising from serving up in search engine queries in the U.S. last September, but on Monday the company said that it will begin accepting those advertisements from U.S. addiction treatment … Continue reading Google Sets Vetting Process To Restart Alcohol, Drug Treatment Ads In Search Results →

Building an AI mindset: Time to identify and develop skill sets now

Skills Management

Contributor Andy Betts details the talent gap that may be holding up the adoption of machine learning and AI in marketing but also offers suggestions on how the gap might be bridged. Andy Betts on March 23, 2018 The more I’ve had the opportunity to explore this concept of the martech mindset, the more … Continue reading Building an AI mindset: Time to identify and develop skill sets now →

How To Build Smaller Keyword Sets For Better Campaign Results

Keyword Research

By Nathan Singer , July14, .2016 When receiving an account, many SEMs follow the old- school train of thought that you need to have as many keywords as possible. At the end of the day, though, size doesn’t always matter. The first thing you want to do is grow an account and expand the keyword … Continue reading How To Build Smaller Keyword Sets For Better Campaign Results →

The 7 habits of highly effective digital marketers: agile skill sets

Digital Marketing Skills

Are you an agile marketer? Jim Yu discusses the convergence of digital marketing disciplines and the hybrid skills that you’ll need to thrive. Jim Yu on May 31, 2016 As the digital marketing industry matures, digital channels have converged. As customers have become more technologically savvy, they have become increasingly channel-agnostic. They readily use search … Continue reading The 7 habits of highly effective digital marketers: agile skill sets →

Google Database Sets Foundation For Ad Tech’s Master Blacklist Of Bad Bots

Google

The Trustworthy Accountability Group is piloting the program to block fraudulent ad traffic from data center bots at their source. Ginny Marvin on July 28, 2015 To fight malicious activity in the programmatic advertising ecosystem, the Trustworthy Accountability Group (TAG) is aiming to create a master blacklist of IP addresses associated with driving fraudulent bot-generated ad requests from … Continue reading Google Database Sets Foundation For Ad Tech’s Master Blacklist Of Bad Bots →