SMX East speaker Karl Sakas explains what you should do when a client requests a service your agency doesn’t offer. Karl Sakas on November 6, 2019 When a client asks to add a new service to their account, it’s usually an easy upsell… unless they’ve requested a service your agency doesn’t currently offer. That’s when … Continue reading Pro Tip: Don’t add new services reactively
Paul Schmidt — October 1, 2019 What social proof do you have for showing your prospects and customers that your organization can provide the quality of service they expect. Building reviews takes time, patience, and courage. Here is a six-step process to start generating more online reviews for your organization. 1. Set Goals Reviews are … Continue reading How to Build Online Reviews for your Professional Services Company
Christopher Jan Benitez — September 24, 2019 Looking for the perfect SEO services you need in a sea of providers competing against each other can be daunting and time-consuming. In fact, you’re better off spending your time doing more important tasks than choosing from hundreds and thousands of SEO services in the market. However, … Continue reading 5 SEO Services That You Should Use Today
Brands that leverage email marketing will continue to build lasting customer relationships while thwarting the new fintech players from capturing market share. Kyle Henderick on September 23, 2019 It was surprising to learn that more than two in five financial services customers say they rarely or never receive relevant marketing communications from financial services companies … Continue reading Email marketing and customer retention in the financial services industry
Lanre Onibalusi — September 3, 2019 Follow @Onibalusi — September 3, 2019 Machine learning technology is making rapid gains in the financial services industry, and a growing number of companies are now using it to enhance the customer experience. Gartner even predicts that by 2020, 85% of customer relationships with an enterprise won’t involve interacting … Continue reading How Can Machine Learning Be Used in Financial Services?
Lee Frederiksen — August 30, 2019 Follow @hingemarketing — August 30, 2019 Brand architecture may be the most misunderstood concept in branding. As a business professional, you’re probably familiar with the term “brand”. You may also be conversant with the expression of a brand through your “brand identity.” But we find that many professional services … Continue reading Brand Architecture and Professional Services
Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far behind. Jennifer Cannon on August 29, 2019 Often referred to as SMS 2.0, rich communication services (RCS) deliver a media-rich, engaging messaging experience. The solution is an advanced form of SMS messaging which allows users … Continue reading Will Rich Communication Services (RCS) revolutionize business messaging?
Kimberly Grimms — July 23, 2019 Follow @https://twitter.com/kimberlygrimms — July 23, 2019 Struggling to get your team to work efficiently and beat deadlines? Maybe it’s time you used a Salesforce project management service, to iron out the kinks and get things at the office running like clockwork. Here’s a guide to help you understand the … Continue reading 4 Benefits of Using Project Management Services for Business
Lee Frederiksen — July 3, 2019 Follow @hingemarketing — July 3, 2019 Post merger or acquisition, most leaders are focused on the quantifiable steps of the integration such as cutting costs and streamlining efficiencies. While that’s all well and good, I’m going to walk out on a limb here and suggest a slightly novel prioritization … Continue reading An M&A Integration Checklist for Professional Services Firms that Puts Your People First
Lee Frederiksen — June 26, 2019 Follow @hingemarketing — June 26, 2019 Today’s professional services firms face challenges from many directions. Increased competition and commoditization of services put downward price pressure on services even as talent shortages drive up costs. And the advent of artificial intelligence and automation threatens to undermine some firms’ core service … Continue reading Value-Based Pricing for Professional Services