Tag Archives: Selling

Guided Selling in the Top 10 Industries: How Leading Online Players Tackle Choice Overload

by Markus Linder March 29, 2016 Follow @markuslinderMarch 29, 2016 In a world full of choice and ​choice overload​, consumers need guidance in deciding what to buy. If you want to get them off the fence, and to the checkout, you need a way to intelligently reduce the choices they’re exposed to. As with everything … Continue reading Guided Selling in the Top 10 Industries: How Leading Online Players Tackle Choice Overload

Does Selling Content As Advertising Change The Economic Model?

by Laurie Sullivan @lauriesullivan, March 11, 2016 The advertising industry sits at a crossroads in the early stages of defining the future, so the debate rages on whether digital media such as content can contribute to the loss from any traditional or digital advertising. The news business is seeking new revenue models to develop it. … Continue reading Does Selling Content As Advertising Change The Economic Model?

4 Simple Plays To Jump Start Your Social Selling Game Plan

by Gerry Moran February 22, 2016 Follow @GerryMoranFebruary 22, 2016 Social selling has clearly taken hold in the B2B world. Everyone is talking about it — especially your competition. Perhaps you still struggle with evolving into modern selling? Sure, plenty of companies and sales professionals have a presence on Facebook, LinkedIn, Twitter, or other social … Continue reading 4 Simple Plays To Jump Start Your Social Selling Game Plan

Influence & Gain Success in Social Selling Without Writing (Much)

by Bob Woods February 11, 2016 Follow @socialsalesbobFebruary 11, 2016 As a speaker, author, writer, trainer and coach in the Social Selling arena, it’s pretty easy to get people interested in a system of processes and strategies that leverage social platforms like LinkedIn and Twitter to build their businesses. I mention all of the ways … Continue reading Influence & Gain Success in Social Selling Without Writing (Much)