by Kunle Campbell May 3, 2016 Follow @kunleTcampbellMay 3, 2016 This article is part 2 of our series on Ecommerce Personalization. Catch up with part one, How to Implement Basic Site Segmentation. My previous article delved into the fundamentals of ecommerce personalization; serving customized content and experiences to different traffic segments, as well as the … Continue reading Personalized Marketing: How to Implement 1:1 Segmentation
by Dionte Pounds April 21, 2016April 21, 2016 Last month, I discussed how to use proper segmentation to optimize the performance of Dynamic Search Ads campaigns and why segmentation is vital for success. Segmentation also plays a large part in the success of shopping campaigns. If you’re not already familiar, shopping campaigns promote your online … Continue reading How to Improve Shopping Performance with Segmentation
By Joydeep Bhattacharya April 19th, 2016 Personalization and segmentation are the current marketing trends that are enabling marketers to reach only the interested consumer in order to increase the chances of conversions. Unbounce rightly says, Try to appeal to everyone and you’ll appeal to no one. Segmentation helps you create targeted offers that convert. … Continue reading The Impact Of Segmentation On Conversions – Handy Guide For Marketers
by Tom Martin April 19, 2016 Follow @TomMartinApril 19, 2016 A typical salesperson starts his day with a database full of unqualified prospects—a database that was populated by buying advertising, attending trade shows, purchasing prospects lists, or other networking activities. So, who do you call first? How do you know where to start? Here’s a … Continue reading How to Qualify 2,000 Prospects at Once Using Behavioral Email Segmentation
by Michele Ballinger April 15, 2016 Follow @ballingertweetsApril 15, 2016 “Come on down!” It’s time to play a game of the price is right. Only, unlike the game show, getting your pricing right should not include guessing,especially in subscription revenue models. The right approach to pricing is critical to your success. And yet, many times … Continue reading The Price Is Right: How To Use Customer Segmentation To Improve Pricing Efficiency
by Kunle Campbell April 6, 2016 Follow @kunleTcampbellApril 6, 2016 In exchange for the convenience of shopping from desktops, tablets or mobile devices, online shopping experiences can sometimes be somewhat cold and monotonous for shoppers. The typical experience for potential customers is that they click through to product pages from either category pages or search … Continue reading 3 Phases of Ecommerce Personalization [Part 1]: How to Implement Baseline Site Segmentation
The single tag enables tracking for multiple conversion events and setup for as many as 200 tailored audiences. Ginny Marvin on March 30, 2016 Twitter has finally hopped aboard the universal tracking tag wagon. It’s been in the works for some time, and now the universal website tag is available to all advertisers. Now, … Continue reading Twitter simplifies conversion tracking & audience segmentation with universal tag
You can’t get away with “spray and pray” marketing any longer. Columnist Mary Wallace details how to segment your audience and tailor your messaging for optimal results. Mary Wallace on March 29, 2016 at 10:30 am No matter how big or small your company or department is, to achieve success in today’s environment, you need … Continue reading Achieve sweet success with marketing segmentation
How do you increase conversions? Segmentation, of course. Columnist Jordan Elkind lays out five steps to improve your segmentation program. Jordan Elkind on July 15, 2015 For marketers, segmentation allows for better personalization, and for customers, that means more relevant messages. Still, segmentation is frequently spoken of as a black-and-white thing for a company — … Continue reading The 5 Pieces Of A Virtuous Segmentation Cycle
Bryan GudmundsonJune 19, 2015 Behavioral segmentation is a marketing tactic where consumers are divided into separate groups and delivered unique content based on the actions they’ve performed in the past. When it comes to email marketing ideas, behavioral segmentation brings endless possibilities that boost every metric from open rates to conversion rates. “Email is dead!” is … Continue reading Behavioral Segmentation Saved Email Marketing
