What kinds of data should you be uploading into your ESP? Columnist Andrew King outlines that and more to help boost the relevance of your emails. Andrew King on May 8, 2015 As an email marketing consultant, I frequently talk to marketers about the benefits of segmentation, personalized content and automation. Marketers are generally in … Continue reading Email Segmentation, Personalization, Automation: Getting Important Data Into Your ESP
Marketers these days are overwhelmed with possible sources and points of data. Columnist Jordan Elkind helps you focus on what matters most. Jordan Elkind on April 6, 2015 How would you describe your store’s ideal customer? Would you be able to map out where they came from, how they ended up on your site, and … Continue reading The 7 Most Meaningful Dimensions For Customer Segmentation
by Jordie van Rijn, October 3, 2014, What will email marketers be doing next to evolve their email programs? According to the 2014 Forrester Wave Email Marketing Vendors report, the strategies that attract the most interest are those not yet in use by enterprise e-mail senders, but on their wish list: 1. Micro-segmentation … Continue reading Micro Segmentation Tops Email Marketers’ Wish Lists
by Mark Klein, September 29, 2014, As email marketers, we are regularly exhorted to make our communications more relevant. Avoid spray-and-pray, we’re told, and watch response rates rise. However, most companies don’t know how to send unique, personalized offers to each customer, even though today it is much easier than they suspect. Instead, most companies … Continue reading Where Segmentation Fails
