Dana Kachan June 15, 2021 Here are six crucial things that you should know to improve your animated commercial. An animation video is a great way to market a product or service, introducing it to the audience in an engaging and creative way. However, many companies go down with animated commercials even though their products … Continue reading 6 Secrets of a Successful Animated Commercial
Jessica Mehring May 3, 2021 As a technology copywriter and strategic consultant, I’m often asked how I manage multiple big clients with such a small team — especially since I personally manage each client relationship and do most of the writing. The answer isn’t as complex as you might think. And it doesn’t involve 80-hour … Continue reading My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)
Connor Benedict March 18, 2021 A successful product launch might be the difference between being a Fortune 500 company and your company going under. If you can get enough traction after a launch, there’s no saying what can happen to your company. The best way to have a successful launch is to have a well-made … Continue reading The Secrets of Creating a Product Launch Plan
Julie Hansen December 26, 2020 Your virtual first impression can make or break your sale. In the first few seconds of a video call, prospective customers quickly make decisions about you and your company and how (or whether) they’re going to listen to you. To ensure you’re making a strong first impression, look no further … Continue reading Virtual First Impression: 5 Secrets from the Stars
B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers by Laurie Sullivan @lauriesullivan, December 21, 2020 A recent privacy survey finds that 62% of businesses don’t tell customers about ad trackers collecting their data, and 55% of 1,416 business leaders polled across the United States and Canada believe their company has well-defined and … Continue reading B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers
Rachita Sharma December 1, 2020 Women’s confidence has taken a blow because of years of oppression, discrimination, struggling for basic rights, safety issues, and other obstacles. A woman might hesitate to speak up in meetings, fearing that her contributions will be more closely scrutinized than those of her male counterparts, or she might even refrain … Continue reading 7 Secrets For Female Leaders to Boost Self-Confidence
Linda N. Spencer September 3, 2020 One thing that differentiates the world-class performers from the rest of the world is mental toughness. The concept of mental toughness has its origins in academic research and particularly in sport. One name that stands out when we talk about mental toughness is Dr. Jim Loehr, a world-renowned performance … Continue reading Mental Toughness Secrets of World Class Achievers
Clair Kim — April 17, 2020 Managing employees’ performance is already a tough job. With many employees working at home now, the pressure of that performance management seems bigger than ever. So how can we manage and improve the remote employee’s team performance? Here are 5 secrets from experts to help optimize your remote team’s … Continue reading 5 Secrets to Optimize Your Remote Team’s Performance
Secrets That Make SEO Work Best by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2020 For small businesses looking to cut costs during the COVID-19 pandemic, SEO is an affordable strategy to improve online visibility and traffic, yet few use the media, according to a recent study of 500 businesses. Small business is defined as having … Continue reading Secrets That Make SEO Work Best
Beth Thornton — March 5, 2020 Creating a succession plan for your organization can be a daunting task to complete. If you already have a plan in the works, congratulations! Where do you go next? It’s important to continually implement and optimize your strategy. While succession planning can seem like a “set it and forget … Continue reading 5 Succession Planning Optimization Secrets You Can’t Miss
