Jon-Mikel Bailey December 10, 2020 Back in the day, I used to talk endlessly about Utility Content, content marketing that solved a problem for the user. Your content should entertain, inform, or educate. It should serve a purpose. All of that still matters but these days we need to also focus heavily on search intent. … Continue reading Search Intent, Content Marketing, and B2B SEO 2021 Priorities
Kristen McCormick December 5, 2020 You already know that having a presence on Google is a must—especially for local businesses. You may also know that there are three entities you can optimize to show up higher in Google’s search results: your website, your paid ads, and your Google business listing. What you may be less … Continue reading 4 Search Trends That Make Your Google Listing More Important than Ever
Kim Caro November 22, 2020 Reaching the right audience for your startup or small business is not an easy task. And it doesn’t matter how great your business is, or how much it will help your future clients if prospects can’t find you. Nowadays, when someone needs a new idea, a data point, to solve … Continue reading Search Engine Optimization vs. Pay-Per-Click
Site Search Makes Or Breaks Holiday Revenue in Time Of COVID-19 by Laurie Sullivan , Staff Writer @lauriesullivan, November 20, 2020 Websites have become a major part of ecommerce strategies amidst COVID-19 lockdowns, especially during the holidays. Site search can make or break a company’s holiday profits. Data shows 58% of those participating in the survey said … Continue reading Site Search Makes Or Breaks Holiday Revenue in Time Of COVID-19
Aleh Barysevich November 12, 2020 Social listening seems straightforward. Set up a social listening tool, enter your brand name using the “wizard”, and wait for the magic of search to happen. Sometimes, it definitely works like that. But often, problems arise. Either your brand name is a common word (e.g., Apple, Orange, Forever 21), or … Continue reading Boolean Search Operators for Marketers
Chris Christoff November 12, 2020 The way people are looking up information online is changing. What was earlier done by typing questions in Google is now done through voice search. With the massive success of voice search technology, people can now get any information accurately, even without typing the question. This can be about the … Continue reading 3 Important Reasons to Optimize Your Website for Voice Search Today
Dave Sutton November 8, 2020 Since Tim Berners-Lee published the world’s first web page back in August 1991, the Internet has grown exponentially to become the world’s greatest source of data and information. The worldwide web has transformed almost every aspect of modern life, allowing levels of interaction and forms of communication that were previously … Continue reading Think You Know How Search Works?… Think Again.
Rebecca Howard November 3, 2020 COVID-19 came in like an absolute wrecking ball this year and has permanently changed the world as we know it. Our personal and professional lives have been flipped upside down, and nearly every industry around the planet has been impacted. Even the digital world isn’t safe from the ripple effect … Continue reading Impact of COVID-19 on Search
Daniel Hopper November 5, 2020 With over 90% of the search engine market, it is important for businesses that they are easily found through Google searches. Google has made it easier for businesses to rank on their search engine by introducing Google My Business. Optimising your Google My Business profile will improve your rankings through … Continue reading How to Use Google My Business to Improve Your Local Search Ranking
Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, Programmatic by Laurie Sullivan @lauriesullivan, October 30, 2020 Search intelligence company Captify on Monday will announce the appointment of former Comcast executive Brendan Condon to global chief revenue officer, charged with driving worldwide growth. Condon, who officially stepped into the role earlier this month, … Continue reading Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, Programmatic
