October 12, 2024 Women can climb glass cliffs and win. This is how we flip the script Consider lessons from the many women capably striding along the edge of glass cliffs: how they’re often winning and actively rewriting the rules for future leaders. BY Clara Richter President Joe Biden’s endorsement of Vice President Kamala Harris saw … Continue reading Women can climb glass cliffs and win. This is how we flip the script
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Daniel Gilbert on October 11, 2019 Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always … Continue reading Are small errors like worldwide targeting draining your budget? This Google Ads script can help
This script pulls a Facebook demographic report and generates a pyramid chart for age/gender performance analysis. Daniel Gilbert on September 16, 2019 Believe me when I say that I love data. Unfortunately, raw data itself isn’t always the most exciting thing to look at. Gaining valuable insights from it can take a bit of time … Continue reading Here’s a script to spice up your Facebook demographics reporting
Jenna Thomas — July 10, 2019 — July 10, 2019 So you’ve convinced your boss to start using video—nice work! Of course, now’s when the hard work begins. And if you’ve never written a video script before, it can seem a little intimidating. After all, the best videos hardly seem scripted at all. But no … Continue reading How to Write a Video Script
Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending. Daniel Gilbert on September 7, 2018 Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one … Continue reading Find anomalies in your campaign spending with this Google Ads script
Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you’re failing to catch due to misspellings. Daniel Gilbert on August 17, 2018 As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. … Continue reading Expanded phrase match negatives: A script for misspellings
James Hamar — June 27, 2018 — June 27, 2018 Video creation and production can be a little intimidating, but it’s crucial to your marketing strategy to use video to promote your company, product, and services. Just like booking a vacation or hitting your quarterly goals, everything becomes easier with planning and preparation. The same … Continue reading 3 Must-Haves for a Killer Video Script
KA-POW! Contributor Daniel Gilbert has a ‘super’ helpful script that will make you look like a PPC superhero by verifying your ads are linking to the right domain. Daniel Gilbert on April 17, 2018 Standards are high for PPC superheroes, and even the best of us can make a mistake. Google is making changes … Continue reading Are your ads pointing to the right domain? Here’s a script to find out.
Duplicate ads can make it difficult to properly manage your AdWords campaigns, but finding duplicate ads in a large account can be nearly impossible. Luckily, thanks to columnist Daniel Gilbert, there’s a script for that. Daniel Gilbert on July 12, 2017 You know those nightmares where your reflection comes out of the mirror and … Continue reading Attack of the clones: Here’s a script to fight duplicated ads
Katy French — December 23, 2016 — December 23, 2016 A powerful script is the foundation of a great video. (See our guide to writing a video script if you’re a total noob.) But when you’re writing a motion graphic script, it’s about more than simple dialogue. A good motion graphic combines audio and visuals … Continue reading 4 Tips to Write a Motion Graphic Script Designers Won’t Hate
