Tag Archives: Screens

Scanning the faces that scan the mobile screens

Emotions expressed by facial expressions can diagnose user reactions to mobile ads. William Terdoslavich on April 13, 2023 There they stare, heads bowed, but not in prayer. This is the profile of your typical smart phone user, surfing the net, looking for the next thing. As they flip from page to page and scroll up … Continue reading Scanning the faces that scan the mobile screens →

Kraft Heinz and Gatorade tap in-store video screens for March Madness

Screen Advertising

The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands. Chris Wood on March 30, 2023 This month, Kraft Heinz and Gatorade used a new in-store ad format supported by Cooler Screens that pipes in ads to 10,000 in-store screens all at once. … Continue reading Kraft Heinz and Gatorade tap in-store video screens for March Madness →

Cooler Screens expands in-store retail media presence

Screen Advertising

The company behind refrigerator door screens in Walgreens and elsewhere announced at NRF that new screens will be available for end-caps, checkout coolers, pharmacies and elsewhere in-store. Chris Wood on January 17, 2023 Today at NRF 2023, Cooler Screens announced an expansion of their in-store video screen offerings. Their technology has previously been used to … Continue reading Cooler Screens expands in-store retail media presence →

Instagram on the web has been redesigned for large screens

Instagram Tools

Instagram on the web has been redesigned for large screens It’s ‘cleaner, faster and easier to use,’ said Instagram chief Adam Mosseri. S. Dent @stevetdent Thomas White / Reuters After finally allowing posting last year, Instagram continues to make changes to its desktop web app. The latest update introduces a refresh user interface that … Continue reading Instagram on the web has been redesigned for large screens →

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

Digital Advertisement

The company offers unique in-store digital merchandising at the point of sale. Greg Sterling on July 7, 2020 The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is another, Amazon Go’s cashier-free checkout is a third. Inventory and ads. … Continue reading Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem →

5 Best Practices In A Converging World Of Screens

Digital Engagement

by Aleck Schleider , Columnist, July 11, 2016 While Americans are busy planning their summer vacations, travel marketers are busy looking for new ways to reach them with the draw of sight, sound and motion. Palm trees swaying in ocean breezes, children splashing in water, tanned couples running on the beach, a tall icy beverage—these … Continue reading 5 Best Practices In A Converging World Of Screens →

More Ads On Mobile Screens; More Blocking

Ad Blockers

by Jack Loechner, Staff Writer @mp_research, (July 08, 2016) It has long been predicted that mobile ad revenue would overshadow that of desktop. According to ZenithOptimedia’s new Advertising Expenditure Forecast, mobile’s dominance has arrived early; the agency sees brands spending $99.3 billion on mobile advertising next year, versus $97.4 billion on desktop ad spend. The study expands on recent … Continue reading More Ads On Mobile Screens; More Blocking →

Infusion Of Data Into Experiences Across Screens, Whew!

Data Analytics

Laurie Sullivan @lauriesullivan, (July 22, 2015) As the moderator during the opening panel at OMMA LA on Tuesday, Arthur Chan, EVP, Digital Marketing, Palisades MediaGroup, asked panelists what are some of the things you want to see from technology, are you looking forward to in the future? Here’s what they said. Jason Gaboriau, EVP, Executive Creative Director, Doner LA: … Continue reading Infusion Of Data Into Experiences Across Screens, Whew! →

How to Design Emails for Small Screens and Short Attention Spans

Email Marketing

Ryan PinkhamMay 31, 2015 How do you check your email? If you’re like most people, it’s often on a much smaller screen than the one you were using just a few years ago. Today, more than 65 percent of all emails are opened on a mobile device. When it comes to your email marketing, you … Continue reading How to Design Emails for Small Screens and Short Attention Spans →

AOL Launches ONE To Allow Advertisers To Manage And Measure Programmatic Across All Screens

Ad Campaigns

Existing point solutions will roll up into a unified programmatic platform while still giving advertisers access to third-party solutions. Ginny Marvin on April 14, 2015 After much planning, AOL has launched ONE, an advertising platform that rolls up all of AOL’s ad tech brands into one access point for advertisers and agencies to manage programmatic ad … Continue reading AOL Launches ONE To Allow Advertisers To Manage And Measure Programmatic Across All Screens →