Google’s new tool not only scores your page speed but also gives you a score for how mobile-friendly your website is. Barry Schwartz on June 2, 2016 Google launched a new small business-friendly tool at testmysite.thinkwithgoogle.com that will show how mobile-friendly and fast a site is. The new tool combines the mobile-friendly testing tool … Continue reading Google has a new tool for small businesses to check how well their web site scores
by Andrew Popowycz June 11th, 2015 Co-authored with Kristen Godel. The easiest way to get the best quality scores, click through rates, and highest return of investment from your pay per click campaign is to optimize the setup of your account from the start. Account Structure A well-structured account makes it easy to analyze … Continue reading How To Setup Your PPC Campaigns For Better Quality Scores, CTR, And ROI
Justin WongFebruary 13, 2015 Facebook’s relevance scores are now officially in effect and they’ll have a major impact on all your Facebook ads. For those of you who are used to advertising through Google Adwords, the idea of a “relevance” score should sound very familiar. Basically, Facebook now evaluates new advertisements based on how well … Continue reading What are Facebook Relevance Scores?
Contributor Steve Dille shares insights on how America’s top sports league uses email to deepen fan engagement. Steve Dille on December 29, 2014 at 1:13 pm In our earlier profiles of email marketers that can serve as solid prototypes for other businesses, we dissected LinkedIn and Groupon: one a social media community, the other a … Continue reading Best Practice Pros: How The NFL Scores Big In Email
