Last month, Intercom became Fin. Now, it’s part of the Salesforce shopping spree for agentic AI platforms. By Mike Pastore Published on June 15, 2026 Salesforce signed a definitive agreement to acquire Fin, a customer agent vendor formerly known as Intercom, for approximately $ 3.6 billion. The deal comes only one month after … Continue reading Salesforce acquires Fin, formerly known as Intercom
Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels. By Constantine von Hoffman Published on June 3, 2026 Salesforce unveiled a new set of agentic marketing tools today at its Connections event in Chicago. They are designed to automate more of the marketing workflow, … Continue reading Salesforce pushes agentic marketing from planning to pipeline
Salesforce reported a strong quarter, but marketing is taking a back seat to data and AI. By Mike Pastore Published on June 2, 2026 Salesforce made its name in the CRM space. Despite its moves into data and AI and rumors that it would change its name to Agentforce, Salesforce still trades under … Continue reading What happens to Marketing Cloud as the data layer takes charge at Salesforce?
Salesforce wants enterprises to drop static, channel-specific content in favor of 1:1 experiences at scale. So it went shopping. By Mike Pastore Published on June 1, 2026 Salesforce today signed a definitive agreement to acquire Contentful, planning to use the composable content platform alongside its Data 360 and Agentforce platforms to deliver personalized, … Continue reading Agentforce needed a content layer, so Salesforce is buying Contentful
May 06, 2026 Salesforce says it will hire 1,000 ‘AI-native’ new grads BY Ella Chakarian Last week, Salesforce CEO Marc Benioff announced in a post on X that the company would hire 1,000 new graduates and interns “to ride the AI exponential.” Today, the company released a statement committing to that plan. Salesforce has launched a … Continue reading Salesforce says it will hire 1,000 ‘AI-native’ new grads
New AI agents aim to cut manual tasks and speed up workflows across disconnected systems in the back office. By Constantine von Hoffman Published on April 29, 2026 Salesforce today launched Agentforce Operations, designed to automate back-office processes using AI agents across systems such as email, ERP, and collaboration tools. The release targets … Continue reading Salesforce launches Agentforce Operations to automate back-office work
Salesforce is embedding AI directly into its SMB CRM to help small teams turn customer data into action faster across sales, service and marketing. By Constantine von Hoffman Published on March 17, 2026 Last updated on March 25, 2026 Small business teams often move faster than their tools allow. Sales, marketing and service … Continue reading Salesforce brings AI directly into CRM workflows for SMBs
Salesforce and HubSpot tighten partner programs as AI reshapes the tech stack, pushing agencies to specialize and raising the stakes in platform competition. By Constantine von Hoffman March 9, 2026 HubSpot and Salesforce both recently announced major changes to their partner programs — moves that executives say will improve quality and help partners … Continue reading Salesforce and HubSpot reshape partner programs for the AI era
Salesforce launches telecom-specific AI agents to reduce churn, speed quoting and turn service moments into new revenue opportunities. By Constantine von Hoffman February 26, 2026 • Salesforce introduced Agentforce for Communications, a set of prebuilt, telecom-specific AI agents designed to turn routine customer interactions into revenue and retention opportunities. The goal is to … Continue reading Salesforce targets telecom churn with AI agents
The new Slackbot aims to turn everyday conversations into actionable marketing workflows, saving time and surfacing insights right where teams work. By Constantine von Hoffman January 13, 2026 Salesforce is moving beyond simple generative tools with a major upgrade to Slack’s signature assistant — now a true AI-powered work agent that could … Continue reading Salesforce upgrades Slackbot into true AI-powered agent
