Salesforce is embedding AI directly into its SMB CRM to help small teams turn customer data into action faster across sales, service and marketing. By Constantine von Hoffman Published on March 17, 2026 Last updated on March 25, 2026 Small business teams often move faster than their tools allow. Sales, marketing and service … Continue reading Salesforce brings AI directly into CRM workflows for SMBs
Salesforce and HubSpot tighten partner programs as AI reshapes the tech stack, pushing agencies to specialize and raising the stakes in platform competition. By Constantine von Hoffman March 9, 2026 HubSpot and Salesforce both recently announced major changes to their partner programs — moves that executives say will improve quality and help partners … Continue reading Salesforce and HubSpot reshape partner programs for the AI era
Salesforce launches telecom-specific AI agents to reduce churn, speed quoting and turn service moments into new revenue opportunities. By Constantine von Hoffman February 26, 2026 • Salesforce introduced Agentforce for Communications, a set of prebuilt, telecom-specific AI agents designed to turn routine customer interactions into revenue and retention opportunities. The goal is to … Continue reading Salesforce targets telecom churn with AI agents
The new Slackbot aims to turn everyday conversations into actionable marketing workflows, saving time and surfacing insights right where teams work. By Constantine von Hoffman January 13, 2026 Salesforce is moving beyond simple generative tools with a major upgrade to Slack’s signature assistant — now a true AI-powered work agent that could … Continue reading Salesforce upgrades Slackbot into true AI-powered agent
Salesforce is adding real-time AI sales agents with the acquisition of Qualified, signaling a deeper shift toward automated, agent-driven GTM workflows. Constantine von Hoffman on December 19, 2025 Salesforce is making another move to turn its “agentic enterprise” vision into reality — this time by acquiring Qualified, a long-time partner focused on AI-driven sales … Continue reading Salesforce buys Qualified to accelerate its AI‑driven GTM strategy
It looks like Agentforce’s meaningful contribution to Salesforce’s bottom line is on or ahead of schedule. Mike Pastore on December 4, 2025 They say things move faster in the AI age, and on Wednesday, Salesforce delivered the latest example. Salesforce announced its third-quarter results for the 2026 fiscal year on Wednesday. The high-level numbers … Continue reading The ‘data foundation’ for AI starts paying off for Salesforce
Doti AI technology boosts how tools find and use internal knowledge—and that could change how marketers work across teams. Constantine von Hoffman on November 13, 2025 Salesforce has acquired Israeli startup Doti AI in a deal reportedly worth around $ 100 million, betting big on enterprise search tech that’s barely out of stealth mode. … Continue reading Salesforce buys AI startup to boost its enterprise search abilities
With businesses drowning in data but starving for insights, Salesforce bets on AI agents that can simulate outcomes for GTM and pricing scenarios. Mike Pastore on November 9, 2025 Salesforce signed a definitive agreement last week to acquire Spindle AI, an agentic analytics platform that uses artificial intelligence to autonomously model agentic scenarios and … Continue reading Salesforce acquires Spindle AI to bolster analytics for Agentforce
Google, Salesforce Extend Partnership For Autonomous AI Agents by Laurie Sullivan , Staff Writer, October 16, 2025 Salesforce Marketing Cloud CMO Bobby Jania announced in a keynote at the Dreamforce Conference on Thursday the next generation of Salesforce Marketing Cloud, Agentforce Marketing, that offers major features supporting advertisers and marketers, and has little resemblance to the … Continue reading Google, Salesforce Extend Partnership For Autonomous AI Agents
Meet Agentforce Marketing, a far cry from what marketers had available 25 years ago, when its ancestor was launched. Mike Pastore on October 16, 2025 ExactTarget, the tool that would go on to become Salesforce Marketing Cloud after it was acquired by Salesforce in 2013, was launched 25 years ago this year. Marketing Cloud … Continue reading Salesforce Marketing Cloud enters the agentic era
