Tag Archives: Salesforce

Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers

Automation and machine-learning analytics features are now available for email. Jennifer Cannon on June 17, 2019 Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections conference. The new features, available to customers now, aim to help marketers reach their customers more efficiently and effectively with … Continue reading Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers

5 Strategies For Improving Customer Relationships Using Salesforce Integration

Louis Columbus — December 1, 2016 Follow @louiscolumbus— December 1, 2016 Bottom line: Defining salesforce integration strategies from the customers’ perspective that streamline every aspect of their relationship with your company drives greater revenue, earns trust and creates upsell and cross-sell opportunities in the future. In the most competitive selling situations the company that has … Continue reading 5 Strategies For Improving Customer Relationships Using Salesforce Integration

Salesforce opens up Lightning Bolt portal templates for specific business needs

The new offerings build on last year’s launch of its Community Cloud template. Barry Levine on September 14, 2016  Salesforce has added bolts to its Lightning. Last year, the company released generalized self-service portal templates using its Community Cloud, for businesses’ customers, partners, and employees. The templates were built with the company’s Lightning framework. Lightning enables portals … Continue reading Salesforce opens up Lightning Bolt portal templates for specific business needs

Sprinklr vs. Adobe vs. Oracle vs. Salesforce vs. The Others: Which Social Management Is Really Best?

by Brannon Brooks Follow @killbrannonSeptember 2, 2016 You need to manage your social presence if you’re going to make sure your business flourishes. Today, there are 70% of Americans with at least one social account. This makes it critical that every business is managing their brand reputation online. It’s a time-consuming venture, and one that … Continue reading Sprinklr vs. Adobe vs. Oracle vs. Salesforce vs. The Others: Which Social Management Is Really Best?

Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting

Marketers, Leslie Fine said, will increasingly focus more on their destinations and less on the step-by-step turns to get there. Barry Levine on March 31, 2016   You don’t have to go very far in the marketing tech space these days to bump into predictive technology that scores future customers, system intelligence that puts unnoticed … Continue reading Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting

Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition

Newest “State of Marketing” report describes what approaches characterize high-performing marketing teams. Barry Levine on March 30, 2016 at 2:41 pm It’s all about customer satisfaction. That approach, which is increasingly becoming accepted wisdom among digital marketers, is confirmed in Salesforce’s newest “State of Marketing” report, out today. Thirty-five percent of surveyed marketers cited customer satisfaction … Continue reading Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition

Retailers: Salesforce Will Now Send A Free Team of Experts To Match Its Marketing Cloud To Your Needs

The new Strategic Framework for Retail Customer Journeys includes a set of retailer-focused analysis and marketing tools. Barry Levine on January 20, 2016 at 5:53 pm Salesforce is now offering a free team of experts to meet with retailers and set up a plan for how its Marketing Cloud can be utilized for their needs. The … Continue reading Retailers: Salesforce Will Now Send A Free Team of Experts To Match Its Marketing Cloud To Your Needs

Spurned by Salesforce, HubSpot Aims for Revenge with Sales Software

Curt Woodward A little more than a year ago, Salesforce announced it was paying $ 2.5 billion to acquire marketing software company ExactTarget. It was the largest in a string of buyouts meant to make Salesforce more competitive in digital marketing, giving it more ammunition against huge names like SAP, Oracle, IBM, and Microsoft. Analysts … Continue reading Spurned by Salesforce, HubSpot Aims for Revenge with Sales Software