AI projects fail from bad data and weak governance. Having bet the house on agents, Salesforce is going to keep working to fix those gaps. Mike Pastore on October 3, 2025 Salesforce announced this week it is expanding its data, governance, security and semantics capabilities across its platform as it continues to build trust … Continue reading Salesforce announces new initiatives to build trust in AI agents
Juggling tools and data is slowing marketers down. Salesforce is sprinkling Agentforce across its apps to help. Mike Pastore on August 28, 2025 Salesforce introduced details of its Winter 2026 release this week, and the expansion and integration of Agentforce into marketing teams’ tools are particularly noteworthy. If there’s a central message to the … Continue reading Winter 2026 Salesforce release will be heavy on Agentforce for marketers
Without governance and guardrails, AI agents are a disaster waiting to happen. And Salesforce wants no part of AI agent disasters. Mike Pastore on May 15, 2025 A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s … Continue reading Salesforce announces initiatives to bring trust and governance to AI agents
Salesforce offers new Agentforce pricing models as business leaders express concern over AI spending and value. Mike Pastore on May 16, 2025 The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty continues to take a toll. According to Salesforce’s CIO AI Trends research, 90% of CIOs report that … Continue reading Salesforce introduces new Agentforce pricing models
These 10 updates will help marketers in the Salesforce platform work smarter. Mike Pastore on April 29, 2025 The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. The updates offer richer AI, deeper personalization and new messaging channels. They also help marketing teams tighten their data hygiene and compliance … Continue reading 10 must-use marketing updates in the Salesforce Summer 2025 releases
While the solutions have a lot in common, Salesforce is getting closer to a “real” AI agent and offers more ways to customize. Constantine von Hoffman on March 6, 2025 Salesforce and Microsoft unveiled new AI sales agents (April 11, 2025), fueling a fiery corporate grudge match. Salesforce announced the upgraded Agentforce 2dx, while … Continue reading Salesforce & Microsoft square off with new AI sales agents
AI agents will wreak havoc without quality data behind them. That’s why the Data Cloud numbers should be a source of optimism for Salesforce. Mike Pastore on February 27, 2025 It was the moment during the Salesforce earnings call on Wednesday when the needle scratched across the record. Amy Weaver, Salesforce president and CFO, … Continue reading When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year
Laid-off employees will reportedly be able to apply for other positions. The company is also adding 2,000 sales positions because of demand for AI products, Constantine von Hoffman on February 4, 2025 Salesforce is cutting 1,000 employees while it is in the middle of hiring 2,000 new ones. The layoff of more than 1% … Continue reading Salesforce laying off 1,000 during hiring push
Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem. Eric Dates on January 27, 2025 B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales’ ability to follow up effectively. … Continue reading How the Salesforce Lead Object broke B2B marketing (and how to fix it)
Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce. Mike Pastore on January 21, 2025 It’s the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. … Continue reading What is Salesforce cooking up for marketers in its Spring 2025 release?
