Google, Salesforce Extend Partnership For Autonomous AI Agents by Laurie Sullivan , Staff Writer, October 16, 2025 Salesforce Marketing Cloud CMO Bobby Jania announced in a keynote at the Dreamforce Conference on Thursday the next generation of Salesforce Marketing Cloud, Agentforce Marketing, that offers major features supporting advertisers and marketers, and has little resemblance to the … Continue reading Google, Salesforce Extend Partnership For Autonomous AI Agents
Meet Agentforce Marketing, a far cry from what marketers had available 25 years ago, when its ancestor was launched. Mike Pastore on October 16, 2025 ExactTarget, the tool that would go on to become Salesforce Marketing Cloud after it was acquired by Salesforce in 2013, was launched 25 years ago this year. Marketing Cloud … Continue reading Salesforce Marketing Cloud enters the agentic era
As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep. Constantine von Hoffman on October 13, 2025 Salesforce officially launched Agentforce 360 today, its new AI-driven platform that embeds virtual agents across its ecosystem — including Slack. Announced just ahead of Dreamforce, the rollout … Continue reading Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams
Salesforce said its platform wasn’t compromised, but that’s little consolation to the companies and consumers potentially impacted. Mike Pastore on October 6, 2025 Hackers claiming to have accessed and stolen nearly 1 billion Salesforce records set up a site on the dark web late last week, demanding a ransom from 39 companies and Salesforce … Continue reading Salesforce says social engineering to blame for breaches leading to ransom demands
AI projects fail from bad data and weak governance. Having bet the house on agents, Salesforce is going to keep working to fix those gaps. Mike Pastore on October 3, 2025 Salesforce announced this week it is expanding its data, governance, security and semantics capabilities across its platform as it continues to build trust … Continue reading Salesforce announces new initiatives to build trust in AI agents
Juggling tools and data is slowing marketers down. Salesforce is sprinkling Agentforce across its apps to help. Mike Pastore on August 28, 2025 Salesforce introduced details of its Winter 2026 release this week, and the expansion and integration of Agentforce into marketing teams’ tools are particularly noteworthy. If there’s a central message to the … Continue reading Winter 2026 Salesforce release will be heavy on Agentforce for marketers
Without governance and guardrails, AI agents are a disaster waiting to happen. And Salesforce wants no part of AI agent disasters. Mike Pastore on May 15, 2025 A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s … Continue reading Salesforce announces initiatives to bring trust and governance to AI agents
Salesforce offers new Agentforce pricing models as business leaders express concern over AI spending and value. Mike Pastore on May 16, 2025 The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty continues to take a toll. According to Salesforce’s CIO AI Trends research, 90% of CIOs report that … Continue reading Salesforce introduces new Agentforce pricing models
These 10 updates will help marketers in the Salesforce platform work smarter. Mike Pastore on April 29, 2025 The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. The updates offer richer AI, deeper personalization and new messaging channels. They also help marketing teams tighten their data hygiene and compliance … Continue reading 10 must-use marketing updates in the Salesforce Summer 2025 releases
While the solutions have a lot in common, Salesforce is getting closer to a “real” AI agent and offers more ways to customize. Constantine von Hoffman on March 6, 2025 Salesforce and Microsoft unveiled new AI sales agents (April 11, 2025), fueling a fiery corporate grudge match. Salesforce announced the upgraded Agentforce 2dx, while … Continue reading Salesforce & Microsoft square off with new AI sales agents
