by Richard Ruff July 6, 2016 Follow @saleshorizonsJuly 6, 2016 When comparing small transactional sales to large complex sales, the differences in the buying process are difficult to overstate. In a complex sale, the buying cycle is longer with more twists and turns; more buyers are involved both as individuals and as committees, and the … Continue reading Navigating the Byzantine World of the Complex Sale
by Melissa Duko June 26, 2016June 26, 2016 Advertisers know pay per call advertising delivers a higher success rate for closing and converting leads than other methods (e.g. pay per click). An integral part of pay per call’s success is its ability to deliver a quick response. Consumers — to the tune of 75% — … Continue reading How to Work a Lead: Tips and Tricks to Close That Sale
The marketing automation platform is boosting its account-based marketing capability and adding more intelligence to email marketing. Barry Levine on May 13, 2016 Las Vegas got the Marketo crowd this week, as more than 5,000 attendees ventured to the company’s Marketing Nation Summit in that glittering town. While the conference was underway, the Bloomberg News … Continue reading Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era (Repalce)
by Matt Brennan December 21, 2015 Follow @MattLBrennanDecember 21, 2015 I hate to break it to you, but your customers probably have zero attention span. They probably decide whether they want to continue on to the next search result within a matter of seconds – especially if your site neglects customer questions. Design may draw … Continue reading Nine Customer Questions Your Website and Blog Should Answer in Order to Complete the Sale
by Jenny Prikockis December 13, 2015December 13, 2015 Most people’s email inboxes are packed with notices about upcoming promotions and weekly newsletters, among all of the other social and corporate communications that take priority. And with average open rates as low as 10% in some industries, the subject line is incrementally responsible for permeating the … Continue reading 5 Email Subject Lines That Killed the Sale
Jacob CurtisFebruary 20, 2015 If this is the first time you’ve heard of a For Sale Facebook group I wouldn’t blame ya. I just found out about them myself after a recent Facebook announcement introducing new features designed to improve the way people buy and sell within groups. This week’s #SocialMediaMinute will cover how to … Continue reading How to Create or Request a “For Sale” Facebook Group
When J.Crew emailed the author with 50% off on one day, 80% off on another, he wondered: Was this dynamic pricing or a force beyond data? By Chris Chafin Check your inbox right now, and you’ll likely have an email about a big sale waiting for you. Chances are, you received one the day … Continue reading The Psychology Behind A Mysteriously Fluctuating Holiday Sweater Sale
Bill Walls November 21, 2014 The marketplace is starting to look more promising for small business owners that are looking to sell their businesses. 2013 showed a noticeable increase in the amount of closed transactions, up 41.7% from the prior year period ending September 30, 2013. An increase in the number of small businesses listed … Continue reading How To Prepare Your Business For Sale And Get Top Dollar
By Wolfram van Wezel, Published October 29, 2014 The Early Bird Gets The Lead In my last post, The Secret of Lead Generation for the Complex Sale — Part 1, I told a tale about two different sales approaches. One salesperson works like a sprinter, looking for a fast sales cycle and a quick close. … Continue reading The Secret Of Lead Generation For The Complex Sale — Part 2
There is a lot of effort put into top of the funnel sales. Creating content, updating social media, sending newsletters and more are primarily geared toward attracting new visitors to your brand. The best companies have refined that process and can smoothly create marketing collateral that pulls new customers in. But what do you do … Continue reading Web Conversions: How Your Follow Up Can Ruin the Sale
