Tag Archives: SaaS

How to Create a Blogging Strategy for a SaaS Startup

Aubreigh Ulicki — March 18, 2019 — March 18, 2019 Is your SaaS startup looking to drive more traffic to its website? Establish itself as a thought leader in the industry? If so, marketing should play a significant role in your product-first SaaS company. Blogging is a great place to start. When was the last … Continue reading How to Create a Blogging Strategy for a SaaS Startup →

6 Tips for Software as a Service (SaaS) Companies Targeting Small and Medium-sized Businesses (SMB)

SaaS Marketing

Nick Hollinger — February 21, 2019 — February 21, 2019 Software as a Service (SaaS) companies that are looking to target small and medium-sized businesses commonly face similar issues. The two most common issues they face are: customer churn or attrition (the rate at which customers are canceling) is higher average revenue per account (ARPA) … Continue reading 6 Tips for Software as a Service (SaaS) Companies Targeting Small and Medium-sized Businesses (SMB) →

Ask These 4 Questions to Design a Great SaaS Website

Web Design Trends

Jon Anderson — January 31, 2019 — January 31, 2019 SaaS websites need to be special. There’s always a temptation to focus heavily on what your software does: the technology used in your processes, the features of your offering, etc. Those things are great – and they can serve as validation of your offering’s value. … Continue reading Ask These 4 Questions to Design a Great SaaS Website →

4 SaaS Video Marketing Tips for 2019

SaaS Marketing

Jon Anderson — January 23, 2019 — January 23, 2019 How well is your SaaS company using video marketing? Video is a great marketing tool, and it’s at its best when you use it in the right context. I’ve got good news for you and your software-as-a-service firm: for software companies, good contexts abound. That’s … Continue reading 4 SaaS Video Marketing Tips for 2019 →

Why the SaaS model is right for programmatic

Programmatic

By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge. Tim Vanderhook on November 6, 2018 Bid caching and bid stacking practices have sparked a debate on the supply side, with several platforms recently signing a joint letter on guiding principles for the programmatic marketplace. This … Continue reading Why the SaaS model is right for programmatic →

SaaS Market Trends for 2019 and How to Align Your Growth Strategy

SaaS Marketing

Judy Caroll — October 15, 2018 Follow @JudyCaroll1 — October 15, 2018 The SaaS market is a highly competitive one. The question is no longer whether or not businesses are on-board SaaS to cut storage costs to significant values. Intuit data reveals 85% of small business owners plan to invest more in SaaS solutions that … Continue reading SaaS Market Trends for 2019 and How to Align Your Growth Strategy →

Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

SaaS Marketing

Wesley Bush — September 26, 2018 — September 26, 2018 Right now, there is a tsunami that’s coming to wipe out thousands of SaaS companies. In this article, I’ll walk you through the three tidal waves coming ashore and show you how to avoid their potentially disastrous consequences. The Three Tidal Waves Coming for Your … Continue reading Is Your SaaS Go-to-Market Strategy Tsunami-Proof? →

How to Increase Conversions for Your SaaS Business

SaaS

Thomas Griffin — August 13, 2018 Follow @jthomasgriffin — August 13, 2018 We’re steamrolling towards a future where almost every service imaginable is available in the form of a monthly subscription. Shockingly, the number of people using subscription-based services has increased nearly 800% since 2014, according to Forbes. Think about how you listen to music, … Continue reading How to Increase Conversions for Your SaaS Business →

Acing Omnichannel Support in SaaS

Omni-Channel

Jana Barrett — July 31, 2018 Follow @_janabarr — July 31, 2018 Looking at customer experience (CX) and churn in the SaaS environment from a high level, there’s one theme that stands out from the mix: The fact that we live in what’s called a “switching economy.” The term, coined by economists, describes a current … Continue reading Acing Omnichannel Support in SaaS →