D2C Brand Public Goods Tests Advertising Rules Around COVID-19 by Laurie Sullivan @lauriesullivan, May 29, 2020 Public Goods is testing social media sites like Facebook by creating an advertising campaign to promote its hand sanitizers, face masks and other goods needed for COVID-19. Some publishers including Google and Facebook have created policies that prohibit the … Continue reading D2C Brand Public Goods Tests Advertising Rules Around COVID-19
Dean Levitt — April 23, 2020 Although COVID-19 may appear to have put a firm halt to much of the world’s businesses, marketing certainly hasn’t slowed down one bit. Email marketing, in particular, is a critical channel when communicating with customers in these times, regardless of whether a business is considered essential or not. To … Continue reading 3 Rules When Referencing COVID-19 In Your Email Marketing
Mukesh Gupta — March 9, 2020 Premise: In my work at SAP, I support a community of SAP customers in India – INDUS. One of the initiatives of this community is a micro-community of people who are working in their respective organisations around the topic of digital transformation. Members of this community are from organisations … Continue reading The 10 Rules of Digital Transformation
Rick Goodman — February 11, 2020 What if there were 10 rules that you could implement and live by that would build your teams leadership skills effectively, would you be interested? In this episode of The Solutions Oriented Leader Podcast I am going to share with you my 10 rules for building your teams leadership … Continue reading 10 Rules for Building Your Teams Leadership Skills
5 RULES OF SUCCESSFUL SMS MARKETING CAMPAIGN One effective way to reach people about your services or products is the implementation of an SMS marketing campaign. In recent times businesses seem to be forgetting how well this tool can work for them. Therefore, it is time to pay attention to the result you are likely … Continue reading 5 RULES OF SUCCESSFUL SMS MARKETING CAMPAIGN
Brennan McEachran — February 7, 2020 Remote work isn’t going anywhere, in fact it’s growing. According to Upwork’s Future Workforce report, in the next decade 73% of all teams will have remote workers. The road to entirely remote companies has been paved by companies like Buffer, Hotjar, InVision and Gitlab. With partially or fully distributed … Continue reading 6 Golden Rules for Managing Remote Employees
Jennifer Warren — January 7, 2020 Sound design is no more the privilege of a handful of uniquely talented individuals. Today, virtually all designers, with the application of evergreen UX principles, can achieve the same. By the way, playing by the principles has its advantages. It increases the probability that a design will be successful. … Continue reading Play by the Rules: 15 Tried and Tested Principles to Up your UX Game in 2020 – Part 1
Conor Bond — December 9, 2019 It’s no secret that our friends over at Google like to tweak their search algorithm. And although this model of constant improvement is certainly cause for celebration among everyday users, it can give SEOs and copywriters a fair bit of anxiety. After all, if the rules of the game … Continue reading 9 Essential Rules for SEO Copywriting in 2020
Luana Spinetti — November 16, 2019 Follow @LuanaSpinetti Social networks are not just powerful promotion tools. If you are trying to get clients, media mentions and good opportunities in your industry to grow a name for yourself and your brand, social media can definitely make the job easier. Obviously, social networking for business is not … Continue reading 6 Rules to Rock Social (Media) Networking for Business
Vince Chiofolo — November 6, 2019 If you’re reading this post, it’s likely you’re running incentives to partners and using some sort of system to manage it all. If that’s the case, managing budgets and workflows are likely a big part of your world. Partner incentives, like any system, involves a set of structured rules, … Continue reading Structuring Budgets and Rules in Your Channel Incentive Program
