Write compelling marketing copy that builds credibility, sets you apart from competitors and drives customer decisions. Zac Stucki on January 17, 2025 When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your … Continue reading 3 must-follow marketing copy rules to win your prospects’ trust
Tag Archives: Rules
Google tightens ad policies to align with Search spam rules
Advertisers risk ad disapprovals if their sites violate spam policies, making search compliance critical to PPC success. Anu Adegbola on December 26, 2024 Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users … Continue reading Google tightens ad policies to align with Search spam rules
NFL Kickoff: Google Ads Gambling Rules Tighten
NFL Kickoff: Google Ads Gambling Rules Tighten by Laurie Sullivan , Staff Writer @lauriesullivan, September 6, 2024 As the betting season related to the National Football League (NFL) gets underway, Google has implemented stricter recertification guidelines and certification for gambling and gaming. Companies will need to recertify their services beginning November 2024. If a change to … Continue reading NFL Kickoff: Google Ads Gambling Rules Tighten
Social media companies can’t be forced to block teens from seeing ‘harmful’ content, judge rules
Social media companies can’t be forced to block teens from seeing ‘harmful’ content, judge rules A federal judge struck down part of a Texas law known as the Scope Act. karissa bell Tue, Sep 3, 2024 A federal judge has ruled that social media companies can’t be required to block certain types of … Continue reading Social media companies can’t be forced to block teens from seeing ‘harmful’ content, judge rules
Citigroup whistleblower is not entitled to a share of a $400 million fine, court rules
August 06, 2024 Citigroup whistleblower is not entitled to a share of a $400 million fine, court rules Miller sued under the federal False Claims Act, which lets whistleblowers sue on behalf of the government and share in recoveries, typically 15% to 30%. BY Reuters A federal appeals court on Tuesday said a Citigroup vice president … Continue reading Citigroup whistleblower is not entitled to a share of a $400 million fine, court rules
Google ‘is a monopolist’ in search, US judge rules in antitrust case
Google ‘is a monopolist’ in search, US judge rules in antitrust case The ruling stems from a 2020 DOJ lawsuit against the company. kris holt Updated Mon, Aug 5, 2024 ASSOCIATED PRESS Google is in deep trouble after a federal judge ruled that the company illegally abused a monopoly over the … Continue reading Google ‘is a monopolist’ in search, US judge rules in antitrust case
Federal judge rules Google violated antitrust law
Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones. Anu Adegbola on August 5, 2024 A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. This is the first major … Continue reading Federal judge rules Google violated antitrust law
Websites accuse AI startup Anthropic of bypassing their anti-scraping rules and protocol
Websites accuse AI startup Anthropic of bypassing their anti-scraping rules and protocol iFixit and Freelancer said Anthropic’s bot aggressively crawled their websites. mariella moon Sat, Jul 27, 2024 Anthropic Freelancer has accused Anthropic, the AI startup behind the Claude large language models, of ignoring its “do not crawl” robots.txt protocol to scrape its … Continue reading Websites accuse AI startup Anthropic of bypassing their anti-scraping rules and protocol
Elon Musk doesn’t owe ex-Twitter employees $500 million in severance, the court rules
July 10, 2024 Elon Musk doesn’t owe ex-Twitter employees $500 million in severance, court rules The lawsuit alleged that Twitter paid laid-off employees less severance than they were contractually promised. BY Jessica Bursztynsky In a win for Elon Musk, a judge dismissed a lawsuit claiming that the billionaire owed former Twitter employees upwards of $500 million … Continue reading Elon Musk doesn’t owe ex-Twitter employees $500 million in severance, the court rules
Loewe and On’s new hybrid logo proves brand rules are meant to be broken
May 24, 2024 Loewe and On’s new hybrid logo proves brand rules are meant to be broken The luxury brands collaborated on a new capsule collection, cleverly creating a novel logo in the process. BY Hunter Schwarz A brand’s logo is a precious thing, not to be twisted, put against the wrong backdrop, or altered in … Continue reading Loewe and On’s new hybrid logo proves brand rules are meant to be broken