Wendy Burt-Thomas December 5, 2014 Infographics are creative, educational, attention-grabbing, and can be a powerful marketing tool, but are they right for your small business? To help you answer that question, we explain the pros and cons. and have actionable tips to get started. The pros Infographics serve as great pieces of content marketing. They … Continue reading Are Infographics Right For Your Business? The Pros, Cons, And Tips
Mike Gingerich December 1, 2014 We now know that visuals go a long way in getting our posts noticed and shared. But how do you choose the right images? What if you use and image that’s not a cute baby or kitten? If you use an image that’s not so appealing to the masses, … Continue reading How To Choose The Right Images For Your Brand [Infographic]
By Laura Hogan, Published November 12, 2014 Not that long ago you were enchanted with your inbound marketing strategies. Perhaps it seems like only yesterday when the future was wide open and every chance of a charmed marketing plan was yours for the taking. Starry-eyed and optimistic, you believed what you were told about the … Continue reading Avoid Failure – How To Set Up Inbound The Right Way!
The Review Action in Gmail can be used by restaurants, retailers and others to take the friction out of getting user reviews. Ginny Marvin on November 7, 2014 Did you know you can ask customers to submit a review right from their Gmail inboxes? If you’re a Gmail user you’ve probably seen the RSVP dropdown … Continue reading Collect Customer Reviews Right From The Gmail Inbox
By Debbie Leven, Published November 6, 2014 Are you keen to get more media visibility but struggling because you just don’t have the media contacts? I hear that a lot and it can be frustrating, particularly if you’ve tried before and not got results or you simply feel overwhelmed about the thought of getting started. … Continue reading Finding the Right Media Contacts – It’s Not as Difficult as You Think
By Mike Saunders, November 05, 2014 The consumer has always been right, but now they are so informed by their peers that they are savvier than ever when it comes to choosing between products, services, and brands. A few years ago, ‘social’ meant Facebook pages and Twitter profiles; today, it’s about involving … Continue reading Beyond ‘the customer is always right’: understanding the social shopper
By Anton Koekemoer November 03, 2014 I’ve noticed that people in the digital marketing space are always debating the following: What is the best social media channel? How can I start getting all the big wins everyone is talking about regarding social media? Should we focus more on SEO, paid advertising or social media marketing? … Continue reading Attention digital marketing pros: focus more on your clients right now
By Dan Shewan, Published November 2, 2014 If you’re a marketer working in a highly specialized industry, you might be wondering about how you can maximize your impact and make your mark. Some marketers mistakenly believe that being in a niche industry is a disadvantage, but it’s all about how you look at it. Being … Continue reading Niche Marketing: 7 Ways To Get It Right
It can take years to build up a reputation, yet it can take seconds to lose it. But, half of the struggle to gain any credibility at all starts from the very first meeting. First impressions are one of the most important aspects of growing a business. If the customer or client buys into you, … Continue reading Getting It Right – Your Business’ First Impressions
By Simon Jolly, Published October 14, 2014 When you’re preparing to launch a new product it’s natural to think about new branding to reflect your investment in development and aspirations for success. The key is to develop branding that will give you the sales you want. The right product branding can help you punch above … Continue reading How To Brand A New Product Or Service To Win The Right Business
