Derek Gleason — November 7, 2018 — November 7, 2018 It’s the early 1980s. You’re in charge of a fledgling ESPN, and you have two choices: Add more college basketball—you’re highest-rated programming—to the schedule. Stick with the skiing and billiards you’ve aired for years (because you couldn’t afford anything else). Which creates the more profitable … Continue reading Product Bundling Strategy: How to Get It Right
By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge. Tim Vanderhook on November 6, 2018 Bid caching and bid stacking practices have sparked a debate on the supply side, with several platforms recently signing a joint letter on guiding principles for the programmatic marketplace. This … Continue reading Why the SaaS model is right for programmatic
Susan Friesen — November 1, 2018 Follow @eVisionMedia — November 1, 2018 A new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all … Continue reading How to Make the Right First Impression with Your Homepage Headline
Marc Schenker — October 18, 2018 — October 18, 2018 Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing … Continue reading Top 10 Ways to Improve Your Local SEO Right Now
Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and ‘go beyond the demo.’ Robin Kurzer on October 2, 2018 Tony Byrne thinks that technology should not slow marketers down. But, he says, many marketers feel just that. “Getting the right technology isn’t … Continue reading Building your martech stack: Try design thinking to identify the right solutions
Choncé Maddox — September 28, 2018 — September 28, 2018 I’ve heard people joke about cloning themselves so they could get more done in their business. While I’m not sure whether or not that’s truly a thing (if it were I’d imagine it might cost a fortune), there are ways to duplicate yourself in business … Continue reading How Entrepreneurs Can Duplicate Themselves With the Right Systems
Written by: Doug Malcom , September 7, 2018 What are you After? Brand equity is a bit of an elusive term in the CX and marketing research world. When asked what it is, you are likely to get a very different answer depending on who you ask. The guy from accounting is likely to … Continue reading Pursuing Your Brand Equity? Get the Big Picture Right
Nicole Blanckenberg — September 21, 2018 Follow @https://twitter.com/NicoleBlancken — September 21, 2018 To understand the fundamentals of how to scale an eCommerce business, try to picture your online store as an apartment complex or house. To build a solid building, you first need a strong foundation. Next, you need building materials and labor to help … Continue reading How to Scale an eCommerce Business the Right Way
Mike Monroe — September 7, 2018 Follow @VectorMarketing— September 7, 2018 Recent news stories about popular or scandal-ridden founders have had serious impact on public perceptions of the brands they represent. Just look at Uber: While original founder Travis Kalanick seriously damaged the company’s goodwill, current CEO Dara Khosrowshahi has been responsibly popular, taking major … Continue reading 3 Instagram Strategies Working for Brands Right Now
Bob Van Rossum — August 20, 2018 Follow @BobVR — August 20, 2018 When interviewing for a new job, it’s important to evaluate all of the ins and outs of the role and company. Ensuring your skills are the right match for the role and that the company culture aligns with your personality and work … Continue reading 7 Ways Marketers Can Evaluate Their Next Boss to Ensure It’s the Right One
