Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend) Chris WaltonMar 5, 2026 TL;DR ROMS (Return on Total Marketing Spend) is the single most important KPI in digital and performance marketing. ROMS = Revenue ÷ Total Marketing Cost (includes all fees, content, internal labor, tools). ROMS can also … Continue reading Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)
February 21, 2025 This company is paying employees $10,000 to return to the office Many workers say they would take a pay cut if they were allowed to work from home. Celebrity video platform Cameo is willing to give its employees a raise—and other perks—to lure them back to the office. BY Pavithra Mohan This … Continue reading This company is paying employees $10,000 to return to the office
December 23, 2024 Amazon and Starbucks strikes: Trump’s return puts pressure on unions However, Trump has given some signs that he might be friendlier to labor during his second term compared to his first term. BY Associated Press Amazon delivery drivers and Starbucks baristas are on strike in a handful of U.S. cities as they seek … Continue reading Amazon and Starbucks strikes: Trump’s return puts pressure on unions
Bosses have been trying to make employees return to the office for years now. Why are we still having the same conversation? BY Kathleen Davis Think of how much has happened since March 2020 when millions of employees started working from home: Two presidential elections, war and humanitarian crises, countless climate disasters, a roller-coaster economy of … Continue reading Why are we still talking about return to office?
November 01, 2024 Marketers in a dying internet: Why the only option is a return to simplicity With machine-generated content now cluttering the most visible online touchpoints, marketers need to change how they reach target audiences. BY Chris Gadek There’s a famous saying: “On the Internet, nobody knows you’re a dog.” The quote—taken from a New … Continue reading Marketers in a dying internet: Why the only option is a return to simplicity
October 18, 2024 Amazon AWS CEO says quit if you don’t want to return to office The policy has upset many of Amazon’s employees who say it wastes time with additional commuting and the benefits of working from the office are not supported by independent data. BY Reuters One of Amazon’s top executives defended the new, … Continue reading Amazon AWS CEO says quit if you don’t want to return to office
Google Ads Return On Ad Spend Slips Into TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2024 Loss of confidence in the return on ad spend of Google Ads and paid search keeps Catherine Hoffman Seaton, vice president of marketing at Windsor Stores, coming back to the TikTok platform. Seaton told attendees at the … Continue reading Google Ads Return On Ad Spend Slips Into TikTok
July 02, 2024 Union sues Philadelphia over return to offices full-time mandate The union, which represents 6,000 administrative and supervisory employees, also filed an unfair-practices complaint with the Pennsylvania Labor Relations Board. BY Associated Press A union that represents thousands of Philadelphia city employees asked a judge Tuesday to block Mayor Cherelle Parker’s requirement that they … Continue reading Union sues Philadelphia over return to offices full-time mandate
April 22, 2024 Why giving shoppers an easy way to return items has become retail gold Companies like Walmart and Optoro are building loyalty by improving the returns experience. BY Yasmin Gagne It seems counterintuitive: To sell more products, stores are focusing on the returns process. A quick and easy returns process can built consumer trust, … Continue reading Why giving shoppers an easy way to return items has become retail gold
April 19, 2024 Pakistan banned X over political instability. A top official is demanding its immediate return Millions of people use X in Pakistan, and Khan’s Pakistan Tehreek-e-Insaf party relies on it especially heavily. BY Associated Press An important ally of Pakistani Prime Minister Shehbaz Sharif demanded the government lift a two-month-old ban on the social … Continue reading Pakistan banned X over political instability. A top official is demanding its immediate return
