Retail media networks are booming, but legacy tech holds them back. GrowthLoop aims to power modern, AI-driven ad sales. Mike Pastore on September 18, 2025 Composable CDP vendor GrowthLoop entered the retail media network (RMN) space this week, launching a solution to help retailers organize their data and scale their media offerings. Retailers offering … Continue reading GrowthLoop wants to help retailers capture more retail media dollars
Criteo Retail Ads Bought Through Google In New Partnership by Laurie Sullivan , Staff Writer, September 10, 2025 Google gained support from an unlikely partner on Wednesday as Criteo announced a partnership with Google Search Ads 360 (SA360), the company’s enterprise search advertising platform. The deal makes Criteo the first third-party vendor to integrate with … Continue reading Criteo Retail Ads Bought Through Google In New Partnership
As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision. DoorDash on August 26, 2025 Retail media networks are projected to be worth $ 179.5 billion by 2025, but capturing share and achieving long-term success won’t hinge solely on growing their customer base. With over 200 retail media networks now … Continue reading Global expansion and hyperlocal focus redefine the next chapter of retail media networks by DoorDash
RMNs must go from ad platforms to content engines that build trust through authentic storytelling with creator partnerships and personalized content. Mike Pastore on August 5, 2025 A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation … Continue reading Is it time for retail media networks to think beyond the ads?
June 05, 2025 Joann, Rite Aid, JCPenney, and other store closings contribute to a 274% surge in retail layoffs in 2025 BY Natasha Etzel Layoff announcements from U.S. employers have increased 80%, to 696,309 job cuts, through May of this year. That’s in comparison with the 385,859 cuts announced throughout the first five months of 2024, … Continue reading Joann, Rite Aid, JCPenney, and other store closings contribute to a 274% surge in retail layoffs in 2025
A new Salesforce report says it’s not just AI, it’s a new role for physical stores and changing shopping behaviors changing retail. Mike Pastore on March 24, 2025 The retail sector continues to evolve to become more digital, social and connected, a new report from Salesforce found. The sixth edition of Salesforce’s “Connected Shoppers” … Continue reading As retail evolves, so too do physical stores and retail tech
A pair of studies found marketers are bullish on retail media, despite its growing pains and imperfections. Mike Pastore on February 5, 2025 Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say it’s the single most important channel for their campaigns, a new report found. The report from … Continue reading Despite challenges, marketers say retail media is the channel of choice
Ahead of NRF, Salesforce brings its agents to retail and unveils Retail Cloud with Modern POS. Kim Davis on January 10, 2025 Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes just prior to the National Retail Federation’s conference in New York. This … Continue reading Salesforce launches Agentforce for Retail
The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites. Constantine von Hoffman on January 9, 2025 Amazon’s new Retail Ad Service is making retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell … Continue reading Amazon’s new Retail Ad Service brings RMN to the masses
We’ll see more non-retail networks, data collaborations and in-store experiences as the RMN space matures. Chris Wood on January 2, 2025 Over the last year, the RMN space saw new in-store standards and solid growth. This is likely to continue. Here are a few ways we expect to see this dynamic space continue to … Continue reading Retail media networks continue to grow: 2025 predictions
