Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization. Jacob Baadsgaard on August 18, 2017 at 3:02 pm You hear a lot about user experience (UX) testing these days. As an online … Continue reading Site optimization or traffic optimization: Which delivers better results?
Spencer X. Smith — August 15, 2017 Follow @spencerXsays — August 15, 2017 Shanon / Pixabay In many of our businesses, August is a slow month. People take their final opportunities to goof off while the weather is warm and our kids are yet to start school. Before the post-Labor Day rush back to work, … Continue reading Feeling Like Business is Slow in August? Here Are 5 Ways to Maximize Your Results
Stephanie Heitman — August 10, 2017 Follow @stephheitman — August 10, 2017 SEO, or search engine optimization, is necessary to get people to your website organically from the search engine results pages, or SERPs. A good SEO strategy doesn’t necessarily mean first page rankings or how you’re performing in a keyword report because that doesn’t … Continue reading How Do You Know Your SEO Is Delivering Results?
In this age of big data, marketers can’t afford to be analytics-agnostic. To be an AI-driven organization, the marketing team needs to rethink data and analytics. Nandini Rathi on August 9, 2017 Big data is at the core of algorithms that power artificial intelligence. From machine learning algorithms to predictive modeling, artificial intelligence … Continue reading 3 ways to tap into AI to get more results
Angela Hausman, PhD — August 2, 2017 Follow @MarketingLetter — August 2, 2017 It seems everyone today is talking about growth hacking and a number of firms offer this as a stand-alone strategy. But, the fastest and surest way to grow your business is through data analytics focused on understanding your customer—or, better yet, understanding … Continue reading Growth Hacking: Using Big Data to Generate Bankable Results
Amanda Clark — July 24, 2017 Follow @GrammarChicInc — July 24, 2017 geralt / Pixabay Business owners don’t send marketing emails into the void. They send emails to their customers and leads, hoping something good will come of it—hoping they can boost brand loyalty, drive traffic to their website, or perhaps even close a sale. … Continue reading 3 Ways to Send Marketing Emails That Get Results
Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing results. Scott Vaughan on July 24, 2017 Marketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue growth. The ability … Continue reading Look internally to achieve external marketing impact and better results
John Lincoln — July 19, 2017 Follow @johnelincoln — July 19, 2017 Simon / Pixabay If you’d like to promote your local business online by posting directly to Google’s search results, you can do that with Posts on Google. Google experimented with allowing people to post to Google Search and Maps before. Until now, though, … Continue reading Here’s How Your Local Business Can Post Directly to Google’s Search Results
By Lucia Wang July 14th, 2017 If you are a content marketer like me, you probably have realized that a picture is worth a thousand words. Quality writing is a crucial part of your content success, but to really stand out from the crowd, visual content must become part of your marketing arsenal. Effective use of … Continue reading How To Use Visual Content To Drive Results
Rick Goodman — July 10, 2017 Follow @DrRickGoodman — July 10, 2017 geralt / Pixabay I’ve been a motivational speaker for a number of years now, and I have to say: So far, I’ve not met many people who actually like receiving negative feedback. It can be truthful, and it can be necessary, but that … Continue reading How to Give Negative Feedback (That Actually Gets Results)
