August 14, 2025 Successful branding campaigns require a human touch BY Sooyoung Cho When was the last time a brand didn’t just catch your eye, but moved you—made you feel something real? Today, AI can produce logos, taglines, and campaigns at lightning speed. Algorithms can replicate styles, test headlines, even mimic tone. But as branding becomes … Continue reading Successful branding campaigns require a human touch
March 15, 2024 4 AI jobs that don’t require advanced data science skills Can’t code? No problem! You can still hop on the AI bandwagon as a data labeler, documentation writer, project manger, or ethicist. BY Doug Aamoth If you’re interested in AI work but can’t write a line of code to save your life, the … Continue reading Four AI jobs that don’t require advanced data science skills
Snap, TikTok and YouTube need to do more to protect children, lawmakers say Snap, YouTube and TikTok promised new safety features, but lawmakers weren’t impressed K. Bell @karissabe Samuel Corum via Getty Images The Senate Commerce Committee just wrapped up another three-hour hearing about social media’s effect on children and teens. But the latest … Continue reading A new California law will require social media platforms to add more ‘protections’ for children
FCC Urged To Require Privacy Disclosures In Broadband ‘Nutrition Labels’ by Wendy Davis , Staff Writer @wendyndavis, March 24, 2022 The Federal Communications Commission should require broadband providers to disclose in nutrition-label format whether they draw on data about subscribers’ online activity for ad targeting, the watchdog Center for Democracy & Technology says. “Clear standardized information … Continue reading FCC Urged To Require Privacy Disclosures In Broadband ‘Nutrition Labels’
CIMM Day 2: Will Multiple Currencies Require A Currency Converter? by Tony Jarvis , Op-Ed Contributor, February 18, 2022 Day 2 of the Coalition for Innovative Media Measurement (CIMM) summit continued with industry leaders expounding on “converged TV measurement and data,” but the focus shifted to the need for currency equivalences and how they might … Continue reading CIMM Day 2: Will Multiple Currencies Require A Currency Converter?
Deborah Sweeney December 17, 2021 Starting a small business means navigating a checklist of must-have necessities to get the business up and running. Some of these items include incorporating or forming an LLC, obtaining a federal tax ID to open a business bank account, and registering for trademarks that protect names, slogans, designs, and logos … Continue reading Do Small Businesses Require Business Licenses?
Kristin Zhivago January 6, 2021 If you are a business owner, and especially if you are a small business owner, 2020 was a very challenging year. Even more so if you were in an industry directly affected by the pandemic. There is hope, though. In fact, there is always hope if you are willing to … Continue reading Business Owners: What 2021 Will Require of Us
Karl Sakas — June 14, 2019 Follow @KarlSakas — June 14, 2019 Fixing “profit leaks” in client delivery? Good data requires good time-tracking categories. Time tracking—even temporarily—can help you plug Client Delivery “profit leaks” at your agency. But good troubleshooting requires good data. Solution? Use my four baseline time-tracking categories—Billable, Business-Building, Professional Development, and Admin. … Continue reading Increase Your Client Profitability: Why Good Decisions Require the Right Time-Tracking Categories
57% Of Consumers Require Five-Star Online Rating by Laurie Sullivan , Staff Writer @lauriesullivan, (December 07, 2018) A report released Friday found that consumers read an average of 10 reviews before trusting a business — up from 7 in 2017 — and 40% of consumers are only impacted by reviews written within the last two weeks. … Continue reading 57% Of Consumers Require Five-Star Online Rating
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. Barry Levine on April 19, 2018 The base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social media, or … Continue reading Voice agents and interfaces will require many new marketing strategies
