Tag Archives: Require

Increase Your Client Profitability: Why Good Decisions Require the Right Time-Tracking Categories

Karl Sakas — June 14, 2019 Follow @KarlSakas — June 14, 2019 Fixing “profit leaks” in client delivery? Good data requires good time-tracking categories. Time tracking—even temporarily—can help you plug Client Delivery “profit leaks” at your agency. But good troubleshooting requires good data. Solution? Use my four baseline time-tracking categories—Billable, Business-Building, Professional Development, and Admin. … Continue reading Increase Your Client Profitability: Why Good Decisions Require the Right Time-Tracking Categories

Unique international trends require a unique marketing approach

Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017. Brendan McGonigle on December 27, 2017    It’s that time of the year! That time of year when we all agonizingly optimize for holiday … Continue reading Unique international trends require a unique marketing approach

How Much Should Agencies Charge Clients For In-Person Meetings That Require Extended Travel?

Karl Sakas — June 29, 2017 Follow @KarlSakas — June 29, 2017 ThePixelman / Pixabay How much should your agency charge to fly to visit clients? Enough to cover the Opportunity Cost. One agency owner reached out for help, because one of her new retainer clients was insisting the agency send someone in-person to an … Continue reading How Much Should Agencies Charge Clients For In-Person Meetings That Require Extended Travel?

Successful SEO programs require content that supports the entire buy cycle

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success. Joe Goers on November 7, 2016   Every SEO has heard these four words: “I need more traffic!” It seems that websites are becoming less focused on top-of-funnel content (general … Continue reading Successful SEO programs require content that supports the entire buy cycle

Crafting an Interview Game Plan – Different Types Require Different Prep

by Virginia Franco May 28, 2016 Follow @VAFrancoResumesMay 28, 2016 While interviews remain a chance for decision makers to evaluate you and vice versa, the past few decades have introduced some new interview formats into the game. Here’s a breakdown of the most common interview styles, both old and new, with quick and easy insight … Continue reading Crafting an Interview Game Plan – Different Types Require Different Prep

Solid SEO Strategies Require On- And Off-Page Tactics

by Bill Faeth December 5, 2015 Follow @BFaethDecember 5, 2015 Mastering The SEO Game Search engines have become a core resource for individuals looking for a business, product, or service. In terms of marketing dollars, SEO remains a powerful investment for brands. Investing in organic search can yield significantly higher returns on investment than traditional … Continue reading Solid SEO Strategies Require On- And Off-Page Tactics